Category: Advertising

OpenAI set to make advertising debut during Super Bowl 2025: Report

The 60-second spot, which aired during the first half of the game, showcased a unique pointillism-inspired animation that took viewers on a journey through pivotal technological milestones.

The ad, expected to make waves on one of the world’s largest televised stages, marks OpenAI’s foray into the world of commercial advertising.

Electric vehicles adex share in auto sector set to climb 50%

The rise in EV advertising can certainly provide a boost to the auto sector’s overall ad spends, say experts.

As competition intensifies, coupled with government incentives and infrastructure development, experts anticipate the battery electric vehicles to help the auto sector ad spends grow substantially, with its share increasing to over 50% in the next two years.

Google ads costs soar: CPCs up 30%-100% across key industries, brands are fighting back

The Fast-Moving Consumer Goods (FMCG) and Retail industries, at a 43% adoption rate, utilize AI for content creation and creative optimization, creating a more competitive advertising landscape. (Representational image: Rajeshwar Bachu via Unsplash)

AI is reshaping digital advertising fast. Brands that adapt, automate, and rethink their approach will get the best results, according to experts.

Dentsu appoints Jeff Greenspoon to Chief Global Client Officer

Jeff Greenspoon, who has been a key architect of dentsu’s integrated strategy, innovation, and client management, will now lead the strategy and vision for dentsu’s global clients, both within, and across, global practice areas.

This vital role enables the expansion of integrated end-to-end solutions, driving client impact while increasing revenue and profitability to the business.

Zepto to deliver Cars! Qcomm founder Aadit Palicha clarifies…

Zepto sharpens its brand recall ahead of an IPO expected in the coming months.

Zepto and Skoda addressed the confusion, stating that while the idea of ordering a Škoda Kylaq through the Zepto app and receiving it in just 10 minutes is an intriguing thought, it is not currently on the cards.