82.5 Communications will handle the creative duties for the launch of the Bangalore-based microbrewery across digital, radio, and Out-Of-Home (OOH)
Category: Advertising
Yum! Restaurants India reduces ad spend, posts profit in FY24 after stake sale in Devyani International
Yum! Restaurant’s advertising and promotional expenses stood at Rs 220.69 crore, down 3.8 percent in FY 24.
Myntra achieves profitability in FY24 as expenses drop: Report
Myntra’s advertising expenses dropped by nearly 5 percent to Rs 1,677 crore while employee benefit expenses increased by 8 percent to Rs 800 crore
MIB addressed 73 complaints in three years over obscene ads: Govt informs Parliament
In 2017, the MIB, in an advisory, had instructed TV channels to not air ads selling and promoting condoms between 6 am and 10 pm, as the ads were “alleged to be indecent, especially for children”.
Low marketer-confidence weakening YouTube Shorts’ grip on the Indian market?
In India, Reels has supercharged much of Meta’s growth while YouTube’s Shorts has lagged behind.
IPG sells digital company Huge to private equity firm AEA Investors
IPG is also in advanced merger talks with rival Omnicom that could see the latter acquire IPG in an all-stock deal.
InspiRAYtion 16 – The Blood Money Of Award Season
Money is one of the most inspiring ideas there is. Have a lot of it in your life. Don’t let your growth be derailed by the toxic march towards industrialised award-ising. Be a round the year practitioner of great Advertising, you owe your talent and yourself that much, writes ad man Rayomand J Patell.
Siti Networks’ ad income drops 20.3 percent to Rs 115.8 crore
Siti’s advertising income also witnessed a drop of 20.3 percent to Rs 115.8 crore in FY 2024 compared to Rs 145.3 crore in FY 2023
Colgate boosts ad spend by 14% to Rs 442 crore in H1 FY25
The oral healthcare firm spent Rs 442 crore between April and September 2024 compared to Rs 387 crore in the same period last year.
Perplexity AI expands publisher partnerships, offers ad revenue to media brands
The growing network includes partners from the UK, Japan, Spain, and Latin America, enhancing global reach and content diversity.