Advertising – Page 27 – storyboard18

Finfluencers face 60% decline in brand deal rates, drop in followers as SEBI tightens rules

Finfluencers will face a massive revenue drop as brand deals evaporate, as firms will no longer risk collaborations that could land them in non-compliance with SEBI’s circular, say experts. (Representative Image: Mark Duffel via Unsplash)

SEBI’s latest move to prohibit financial influencers from using trend data to make predictions would lead to a significant drop in brand deals from brokerage firms and investment platforms. However, improvements in disclosures, reduced deceptive practices, and better measurability in influencer marketing are expected.

BJP spent over Rs 611 cr on media ads for Lok Sabha campaigning in 2024

Overall, BJP spent Rs 1737.68 crore on Lok Sabha elections in 2024. (Image source: CNBC-TV18)

According to the expenditure report submitted by the Bhartiya Janta Party to the Election Commission of India, it also spent Rs 55.75 crore on publicity materials such as posters, banners, hoardings, and flags to bolster its election outreach.

High disposable income will boost AdEx, companies to increase ad budgets

The study also reveals that overall attrition rates declined to 17.7 percent in 2024 from a high of 18.7 percent in 2023 and 21.4 percent in 2022, indicating the availability of a larger talent pool post the Great Resignation.

Brands across multiple sectors are likely to increase their advertising spending by 15-20%.

Government earmarks Rs 1,211 crore for publicity in 2025-26

Notably, last week, the offices of Dentsu, Omnicom, Havas, Madison, IPG, GroupM, Publicis and industry bodies AAAI, ISA, and IBDF were raided over allegations of media cartelization.

The government spent ₹1228 crores on Information and Publicity in 2023-24, with an estimated ₹1210.76 crores budgeted for 2025-26.

News remains most popular genre in APAC with 40% HOV share; monetization of Kids channels remains lowest

Of the ~300 new channels launched in APAC, ~100 were Entertainment, ~70 were News and ~50 were Documentaries. (Image source: Unsplash)

Within the Entertainment genre, Comedy, Drama, Horror and Reality accounted for 30% of the HOV in APAC, as per Amagi’s report.

GCPL’s Sitapati defends ad spend, says no plans to cut despite margin pressure

Godrej Consumer Products Ltd MD & CEO Sudhir Sitapati

The FMCG major reported a 14.2 percent decline in consolidated net profit for Q3 FY 25 at Rs 498.31 crore versus Rs 581.06 crore in the same quarter last fiscal

Amazon boosts ad spending on X after previous cuts

This move comes over a year after the e-commerce giant drastically reduced its ad presence on the platform.

Last summer, X filed an antitrust lawsuit against the Global Alliance for Responsible Media, the World Federation of Advertisers, and several of their members, alleging an illegal ad boycott. The suit is still pending.

IPG CEO Philippe Krakowsky set for $50 million ‘golden parachute’ amid Omnicom merger deal

IPG CEO Philippe Krakowsky is guaranteed a role as co-Chief Operating Officer of the merged entity and a reported “golden parachute” worth approximately $49 million. (Image: IPG Mediabrands)

The final compensation figures will depend on IPG’s valuation when the deal closes, currently projected for the second half of 2025.

PM Modi understands importance of strength, direction and vision, says Sir Martin Sorrell

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding