This development comes after the Supreme Court warned States and Union Territories of contempt of action for not initiating proceedings against companies and individuals, who were responsible for misleading advertisements.
Category: Advertising
Modi, a master marketer: Martin Sorrell praises India’s strong global presence
Sorrell’s enthusiastic endorsement underscores India’s growing importance on the global stage, driven by its economic resilience, strategic positioning, and strong leadership.
Global ad spend crosses $1 trillion for the first time; future trends in media revealed by WARC
Commerce media is becoming a cornerstone of the digital advertising ecosystem, with global retail media spending reaching $154.8 billion in 2024
Shemaroo suffers loss of Rs 36.5 crore amid ad crunch
Shemaroo’s debt stood at Rs 331 crore as of December 2024, down Rs 7 crore from Rs 338 crore in September.
Court halts unauthorised use of cricketer Shikhar Dhawan’s images in promotion
The legal dispute stems from a petition filed by Dhawan, who claimed that his agreement with DB Dixon Battery had officially ended in November 2024.
The shrinking middle: What a spate of agency consolidations means for the ad industry
The mergers of today may be a prelude to even larger changes in the years to come, as agencies are forced to navigate a rapidly evolving and increasingly competitive landscape.
BCCI invites proposals for Stadium Signage Rights and Management for major cricket events, including IPL and WPL
Opportunity for established entities to bid for exclusive stadium signage rights at premier cricket events.
InspiRAYtion 19: Work from? How about we all just… work?
Great teams are focused on the work. They get it done. Regardless of whether they’re in bed, or at work, in a plane, at a shoot, or on occasion, even in a client’s office, highlights veteran adman Rayomand J Patell.
Bingo! Tedhe Medhe brings ‘Bhaukaal Lok’ to Maha Kumbh 2025
ITC’s quirky snack brand blends Uttar Pradesh’s vibrant culture with bold flavours in an immersive experience zone.
Blinkit sets up temporary store at Maha Kumbh Mela to serve millions of pilgrims
The 100-square-foot store is strategically located to ensure fast delivery of essential items across key areas such as Arail Tent City, Dome City, ITDC Luxury Camp, and Devrakh.