Category: Advertising

Amazon Ads launches a new AI Video generator

Amazon Ads also introduced a new live image capability that makes it easier for brands to create short, animated campaign images. Live image will be offered as part of Image generator, a generative AI-powered technology designed to remove creative barriers and enable brands to produce lifestyle imagery that enhances ad performance. (Still from the video)

The new feature, Video generator, creates visually rich video content in a matter of minutes and at no additional cost. Using a single product image, Video generator curates custom AI-generated videos tailored to a product’s distinct selling proposition and features.

Bombay High Court restrains Apollo Tyres from “defamatory” ad against CEAT

The injunction, passed by Justice Mini Pushkarna, was granted ex parte and aims to prevent Alpino from spreading allegedly negative portrayals of oats on social media or other platforms.

The Bombay High Court further found that the Visual Commercial (VC) aired by Apollo Tyres was “prima facie” derogatory and disparaged CEAT’s product.

Clinic Plus’ Beti Bann Ke Aana’ campaign celebrates the gift of a girl child

UN data reveals that over 2,000 female fetuses are aborted every day due to illegal sex-selective practices. This statistic underscores the unfortunate perception that girls hold less value, added the company. (Still from the ad film)

Through the campaign, Clinic Plus tackles a deeply ingrained societal issue – the preference for male children over female. With its message of ‘Wish for a Girl Child’ or ‘Beti Bann Ke Aana,’ Clinic Plus hopes to spark a shift in cultural attitudes, encouraging families to celebrate the arrival of daughters with the same joy and enthusiasm.

ASCI joins ICAS global think tank to advance responsible advertising

Manisha Kapoor, CEO & Seceretary General, ASCI and ICAS Vice President stated: “ASCI via its ASCI Academy is very honored to be a founding member of the ICAS Global Think Tank. As issues around advertising regulation get more complex, it is important that we all put together our minds and resources to support this initiative. We look forward to meaningful discussions and outcomes that will help build consumer trust and confidence in brands and advertising.”

This initiative is dedicated to fostering self-regulatory engagement, critical thinking, and research to advance responsible advertising worldwide.

Dentsu’s Focus: Clients, talent, growth, and capability building

Effectiveness is a really big thing that clients are asking us for. Media's actually got onto the boardroom table. And so what a lot of our clients are asking for is business intelligence. How are my media dollars really driving my business impact so they can take it to the board?, stated Amanda Morrissey. (From left to right: Prerna Mehrotra, Amanda Morrissey, Shenda Loughnane and Anita Kotwani)

Dentsu’s global leadership, represented by Amanda Morrissey and Shenda Loughnane, were visiting India. Morrissey, global president of iProspect, the digital wing of the advertising major, and chief growth officer, media, Dentsu, outlined the pillars that have shaped their trajectory this year: a focus on clients, talent development, growth and capability building.

Noise and Zepto join forces for 10-minute gadget deliveries

Taking the announcement on LinkedIn, Khatri expressed his enthusiasm for the initiative, stating it was designed with the needs of today's fast-paced lifestyle in mind.

In a first-of-its-kind partnership, Noise and Zepto aim to bring one’s favourite gadgets to one’s doorstep in record time.