Category: Advertising

Festive AdEx forecast: E-commerce to dominate spending

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During festive seasons, such as Christmas, Diwali, or New Year, advertisers face the challenge of ensuring visibility across a variety of media touchpoints while maximizing return on investment (ROI), says Deleise Ross, Senior VP & Business Head, Mudramax.

YouTube creators cashing in on TV screens: Revenue surges 30 percent

Johanna Voolich Chief Product Officer, YouTube says, "We believe AI will unlock new forms of expression for creators, and that it should put its power to work for you and your creative vision," (Image: Unsplash)

YouTube will start integrating Google DeepMind’s model for generating video, Veo, into YouTube Shorts later this year.

California strengthens digital rights for actors with new AI legislation

The injunction, passed by Justice Mini Pushkarna, was granted ex parte and aims to prevent Alpino from spreading allegedly negative portrayals of oats on social media or other platforms.

The Delhi High Court has ruled in favor of actors Jackie Shroff and Anil Kapoor, granting them protection against the unauthorized use of their resemblances.

InspiRAYtion Eight: Oh wow, you won an award!

At the top, it’s a clear divide between most of the industry competing at one show, versus a few select agencies competing at another show. A curious case indeed, but such is life. On the brighter side, at least there’s a fair and rigorous system that doesn’t reward things that shouldn’t be anywhere near an awards show, pens down veteran adman Rayomand J Patell. (Image source: Unsplash)

With innumerable award shows today, in this week’s InspiRAYtion, veteran ad man Rayomand J Patell writes that, there are some which are making sincere attempts to actually be a real awards show. However, he also adds that not everything that one enters there, wins. Not everything that is judged, wins gold etc.

Parle-G & the baby face that launched a billion biscuits

Maganlal Dahiya headed the creative department at Everest, and directed the illustrators in his team to paint different versions of the mascot, one of which eventually became the Parle-G baby. (Image source: Parle Products)

The Parle-G baby, which has literally been the face of the brand for over six decades, has created a special place for itself in the history pages of Indian advertising. Mayank Shah, Vice President, Parle Products, talked to Storyboard18 about the iconic brand.

‘Meta, YouTube and TikTok engaged in vast surveillance’, says FTC

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

The report states that the sites, which mostly offer free services, profited from the data by using it for advertising that targets specific users based on demographics.