Advertising – Page 13

IPG’s Rapport retains OOH media mandate for HUL

Storyboard18 on December 17 had reported about HUL re-evaluating its OOH media account. According to sources, HUL’s OOH media spends is about Rs 200 crore for pan India campaigns.

HUL cuts ad expenses by 8% in Q3 FY25, profit surges to Rs 3,001 crore

HUL's revenue from the operation has jumped to Rs 15,195 crore in Q3 FY25

The Home Care business, which includes brands like Surf Excel and Vim, saw a 4.6 percent increase in revenue from operation to Rs 5,742 crore in Q3 FY25

Netflix’s ad plan pays off: 55% of Q4 sign-ups opt for ad-supported option

The company’s ambitious $18 billion budget reflects its commitment to long-term growth.

Netflix’s revenue grew 16 percent to $10.2 billion in 2024 on the back of ad revenue growth and subscriber additions

GroupM axes global CEO positions across agencies, streamlines leadership under CEO Brian Lesser

GroupM has also appointed McKinsey & Company’s Emily Del Greco as its new Global Chief Operating Officer (COO).

Bombay HC crackdown on Panchayats leads to over 50% reduction in illegal ad hoardings

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

After the Bombay High Court order and government resolution issued to the gram panchayats to refrain from granting illegal permissions to erect ad hoardings, there has been more than a 50% reduction in illegal ad hoardings, according to industry observers.

Maruti Suzuki ropes in Kartik Aaryan as the brand ambassador for Brezza

Maruti Suzuki India Limited (MSIL), announced Bollywood actor Kartik Aaryan as the brand ambassador for the Brezza and launched a new campaign, "More Power to Your Play."

This integrated campaign will be amplified across television, digital, outdoor, and social media platforms, bringing Brezza’s powerful persona to life through diverse storytelling formats.

Lucknow Municipal Corporation to intensify action against unauthorized posters and hoardings

Mayor Kharkwal said that it is important to maintain the city's beauty and prevent these illegal materials from causing harm. (Photo: Unsplash)

As per the media reports, the special drive will target those who have placed posters or painted promotional advertisements on public and government buildings.

Maha Kumbh 2025: Over 45 crore devotees, including 15 lakh foreign tourists, set to attend; 13 akharas participate

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

The Ministry of External Affairs highlights the global significance, anticipated attendance, and economic impact of the upcoming Maha Kumbh 2025 in Prayagraj.

Mumbai’s digital outdoor ads clutter: Activists, stakeholders raise concerns

Recently, Bombay High Court in its judgement directed The Zilla Parishads to instruct Gram Panchayats prohibiting them from providing any licences towards erecting billboards.

The Brihanmumbai Municipal Corporation (BMC) considered the wealthiest civic body in India, says that Mumbai has only 1,025 legally authorized hoardings

Omnicom is devouring IPG, Publicis might devour parts of Dentsu. WPP is weak too, says Sir Martin Sorrell

Storyboard18 at Davos: In conversation with Moneycontrol’s Chandra Srikanth at the WEF 2025 in Davos, Sir Martin Sorrell, Founder, and Executive Chairman, S4 Capital, points out how Publicis and Omnicom are set to devour the ‘weak’ agencies— Dentsu, WPP, IPG, and Havas, going forward.