Advertising – Page 13

Rs 62,045 crore digital ad market can face 25% ad budget wastage: Publicis

On November 20, the Parliamentary Standing Committee on Communications and Information Technology met with multiple stakeholders to discuss concerns about the vulgarity of content streamed on OTT platforms.

When CTV spend is unstructured, there is a risk of allocating funds inefficiently, resulting in a poor return on investment (ROI).

MAST & MEH: Knorr, IKEA, Swiggy Instamart, Bisleri, Zebronics, and more

Check out this week’s Mast & Meh to see which ads are jingling all the way and which ones are stuck in a silent night!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Bombay Shaving Company’s marketing expenses rise 12% to Rs 40.2 crore in FY24: Report

Bombay Shaving Company total expenses increased to Rs 295.57 crore in FY 24 compared to Rs 262 crore in FY 23

The D2C brand has narrowed its net loss by nearly 23 percent to Rs 62 crore in FY 24 from Rs 80 crore in the previous year

CCPA issues 325 notices for violation of consumer rights, misleading ads; imposes penalties of Rs 1.19 crore

In 2022, the CCPA issued "Guidelines for Prevention of Misleading Advertisements and Endorsements," which establish conditions for advertisements to be deemed non-misleading.

The CCPA plays a crucial role in preventing consumer harm caused by unfair trade practices and misleading advertisements. Since its formation, the CCPA has issued 325 notices for violations, levying penalties totaling Rs. 1.19 crore.

Between creativity and compliance: How influencers circumvent ad rules

Exploitation and malpractices-related issues are exacerbated for micro and nano influencers who lack bargaining power, say experts.

Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.

Ghost job listings in advertising: A fad or phenomenon?

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

Is that job for real? The phrase has taken on new meaning. Storyboard18 reached out to creative heads and ad experts to understand the phenomenon of ‘ghost job listing’, its implications on the ad sector, how to evade this trap and a lot more.

CCPA issues notices to 45 coaching centers for misleading ads; imposes penalty of Rs 61,60,000

In 2022, the CCPA issued "Guidelines for Prevention of Misleading Advertisements and Endorsements," which establish conditions for advertisements to be deemed non-misleading.

This information was shared by B.L. Verma, Union Minister of State for the Ministry of Consumer Affairs, Food and Public Distribution, in a written reply to the Rajya Sabha on December 16, 2024.

EXCLUSIVE: HUL puts OOH media account on pitch, incumbent agency is IPG’s Rapport

Publicis, GroupM and IPG participated in the pitch, according to industry sources.

Shreyas Media wins advertising rights for Maha Kumbh mela 2025: Report

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

According to the official website of Maha Kumbh 2025, Prayagraj Mela Authority has selected a group of vendors to manage the advertisement rights, which includes Crayon Advertising Ltd and Vritti Solution