Advertising – Page 12

Central Bureau of Communication on lookout for OOH agencies for short-term projects

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

The Central Bureau of Communication has invited tender for display of hoardings on various campaigns on short-term basis in Delhi on rent free sites for display period ranging from one month to three months.

Are megalithic advertising holdcos killing agencies?

It is a common practice that whenever holding companies (advertising networks) acquire they try to synergise their brands to offer consistent global solutions.

Omnicom’s global takeover of rival holdco IPG is set to shake up the industry and deep-freeze many agency brands; the global market is not large enough to support so many brands with shrinking margins and struggle with talent pools, industry insiders say.

2025 – The Year Of…: Voice-enabled commerce, AI-powered hyper-personalization, says Zepto’s Chandan Mendiratta

Private labels will further dominate, with brands focusing on niche, consumer-centric innovations to stand out in a crowded market, Mendiratta highlights

Chandan Mendiratta, Chief Brand Officer & Chief Culture Officer, Zepto, discusses AI-powered hyper-personalization, sustainability, and the evolution of omnichannel experiences.

Dabur takes Patanjali Ayurved to court over ‘disparaging’ Chyawanprash ad

Patanjali's Chyawanprash ad under scrutiny as Dabur seeks immediate relief

Initially, the court asked the company to refer the case to mediation but later it decided to hear the matter after Dabur pressed for immediate relief

ASCI Academy launches Hindi versions of courses on responsible advertising

For brands, cookies facilitate targeted ads, better engagement, and improved ROI.

The ASCI Guide to Responsible Advertising enables advertisers, agencies, and marketers to align campaigns with ASCI’s self-regulatory framework, helping them avoid misleading claims, adhere to advertising codes, and balance creativity with responsibility.

Replacing WPP, IPG’s Initiative wins Volvo’s $500 mn global media account

WPP’s Mindshare was the 25-year incumbent of Volvo's $500 million media account.

In August, Storyboard18 reported auto major Volvo initiating a global media review.

CCPA’s crackdown on misleading ads: Shubhra Ranjan IAS Study fined Rs 2 lakh

The CCPA determined that by not disclosing the specific courses attended by each candidate, Vision IAS created a false narrative that all the top performers had succeeded through the same, expensive course.

The Shubhra Ranjan IAS Study’s ad claimed that 13 students achieved ranks in the top 100, 28 in the top 200, and 39 in the top 300 in the UPSC CSE 2023 exam.

InspiRAYtion 18 – Crystal Gazing

"Agencies are going to reorder themselves in terms of quality," further adds adman Rayomand J Patell in this week's InspiRAYtion. (Image Source: Shop LC)

In this Sunday’s InspiRAYtion, adman Rayomand J Patell shared his opinions on the new aspects one can expect to unfold or shape in the coming year.

How Pepsi’s ‘Nothing Official About It’ campaign stole the ‘thanda’ from Coca-Cola

The campaign is an example of ambush marketing, i.e., a marketing strategy where a brand associates with an event without being the official sponsor. Post its release, changes were made to the laws related to this. “For example, if a particular brand was sponsoring the World Cup, then the player couldn't do an ad for another brand. They tightened a lot of such loopholes in the law,” said JWT's former junior writer Anuja Chauhan. (Stills from the campaign)

Storyboard18 spoke to Anuja Chauhan, the copywriter who came up with the iconic tagline, about that carpe dieming slam dunk of a campaign.

Tata Power’s AI Christmas film: Sandeep Goyal says AI will take on far more film production than we believe

"AI will take on a lot more of film production than we believe," Sandeep Goyal, Managing Director at Rediffusion, predicts.

As Rediffusion achieves a ground-breaking AI-generated Christmas commercial for Tata Power, MD Sandeep Goyal reflects on how AI is reshaping creativity in advertising and the future of creative professionals.