Advertising – Page 12

India lifts ICC Champions Trophy 2025: Brands serve up winning tributes

With this win, Rohit Sharma and his squad secured India's third Champions Trophy title and their seventh ICC trophy overall, adding another glorious chapter to the country's cricketing legacy. (Image: Cricbuzz)

From heartfelt congratulations to witty creatives, brands go all out to celebrate Team India’s historic win.

Shah Rukh Khan, Ajay Devgn, Tiger Shroff face legal notice over Vimal Pan Masala ad

The petitioner pointed out that saffron costs around Rs 4 lakh per kg, while a pouch of pan masala with tobacco is priced at just Rs 5.

Petitioner Yogendra Singh Badiyal, a resident of Jaipur, filed a complaint against the advertisement, arguing that it falsely claims the presence of saffron in the pan masala.

Keep tobacco, alcohol ads and their proxies off IPL: Health Ministry tells Cricket Board

The health ministry letter to IPL emphasised the crucial role of sports in promoting public health, noting that tobacco and alcohol are major risk factors for non-communicable diseases.

In a letter to IPL Chairman Arun Singh Dhumal, Director General of Health Services Atul Goel has urged to ban all tobacco and alcohol advertising during matches, related events and on TV broadcasts.

Short-video platforms’ adex to surge by 30%; advertisers split over homegrown apps’ effectiveness

India’s short video platforms generated around $100 million in FY24, contributing ~2% to the digital ad spend.

Homegrown short-video platforms are seeing renewed advertiser interest despite ongoing concerns over monetization, content moderation, and algorithmic shortcomings. While YouTube Shorts and Instagram Reels dominate the market, homegrown platforms are banking on hyper-local content to carve out a niche.

InspiRAYtion 22: The Portfolio – show me what you can create, not what your agency can sell

At the end, Kersy Katrak had said, “You have a gift with words.” Please use it all your life. It will always make you happy. Don’t worry about selling just now, keep writing. Hone your craft, reminisced veteran adman Rayomand J Patell. (Image Source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell speaks fondly of MCM’s (Mass Communication and Marketing) founder Kersy Katrak and how his pearls of wisdom transformed the adman’s professional trajectory.

#ShotAtBrookfieldProperties campaign celebrates women’s voices as a key driver of workplace and business growth

This campaign highlights the vital connection between marketing and workplace culture—shaping perception, stated the company in a statement.

The campaign featured insights from women in the workplace.

Mast & Meh Women’s Day Special: Luminous, Vivo, Tanishq – Who Stole the Spotlight?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

SC grants temporary relief to Pune eatery in ‘Burger King’ trademark dispute

The dispute revolves around Burger King Corporation, which entered the Indian market in 2014, and a Pune-based restaurant that has been using the 'Burger King' name since 2008.

The stay allows the Pune eatery to continue operating under the brand until the High Court delivers its final verdict.

MAdtech Point: The business of identities

For the first time, holding companies are now taking a clear position to differentiate their product. For a good long time, all media plans or channel plans looked the same, predominantly controlled by the data sets of the walled gardens, writes Gowthaman Ragothaman.

The business of identities will fall into a typical 2 x 2 matrix with the players of ad tech ecosystem on one axis and the approaches to managing identities on the other axis, writes Gowthaman Ragothaman.

Beyond the sixes: What’s driving the IPL 2025 ad spend frenzy?

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

The IPL remains a crucial advertising avenue for various industries. Auto, FMCG, BFSI, and infrastructure are the categories likely to see the highest surge in ad spends as the tournament progresses, experts say.