Advertising – Page 12 – storyboard18

Effie India 2025: Mondelez India and Ogilvy India adjudged as ‘Client of the Year’ & ‘Agency of the Year’

The awards garnered 1,152 entries from 75 agencies.

The Grand Effie was awarded to Leo Burnett India for ACKO General Insurance’s campaign ‘ACKO: Health Insurance Ki Subah Ho Gayi Mamu’.

UP-RERA urges builders to comply with regulatory guidelines while issuing advertisements for projects

The authority's chairman Sanjay Bhoosreddy has also asked the home buyers to refrain from investing in projects that failed to include RERA registration numbers, website links, unique QR codes, or declaration accounts in their ads, further added the report. (Image Source: Unsplash)

The authority’s chairman Sanjay Bhoosreddy highlighted that all the promotional materials for marketing and sales should compulsorily adhere to the prescribed guidelines in order to avoid the implication of financial penalties.

Zee Entertainment’s ad revenue declines 8.4% in Q3, hit by FMCG ad budget constraints

For Zee Music, YouTube video views declined 7.5% QoQ to 43 billion

According to the Q3 result of Zee Entertainment, the company’s ad revenue stood at Rs 940.6 crore in Q3 FY25 compared to Rs 1,027.4 crore in the corresponding quarter of the last fiscal year

MakeMyTrip increases marketing and sales promotion costs by 31.2% in Q3

MakeMyTrip's Q3 revenue jumped by 24.8 percent to $267.4 million

MakeMyTrip’s Q3 profit surged to $27.1 million compared to $24.2 million in the same period last fiscal

MAST & MEH: Indriya, BoAt, Lenskart, Havell’s, and more

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Union Budget 2025: M&E sector seeks GST revision on digital services, investment in skill development

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment sector anticipates simplified regulatory frameworks, a conducive environment for innovation, and initiatives that enhance the digital and technical skills of the workforce.

Maha Kumbh 2025: Travel platforms up ad spends by 40% as bookings skyrocket

OTC platforms/agencies are investing heavily in advertising during the Maha Kumbh and have increased ad spends approximately 40%-50% year-on-year, this includes targeted promotions for flight bookings, pilgrim tour packages and hotel simultaneously.

As train and flight bookings rise over 200% on the back of Maha Kumbh, the online travel platforms and agencies significantly up advertising spends.

United Spirits’ consolidated ad spend jumps 16% in Q3, profit declines 4.2%

United Spirits hikes advertisement spending by 16% in Q3 FY 25

The consolidated net sales of United Spirits stood at Rs 3,433 crore, up 14.4 percent year-on-year, broadly in line with growth in the standalone business

Ayushmann Khurrana appointed ambassador for FICCI Frames

Held annually in Mumbai, the event brings together influential personalities, creative professionals, and policymakers from around the world to discuss emerging trends, innovative technologies, and key challenges in the entertainment landscape.

Held annually in Mumbai, the event brings together influential personalities, creative professionals, and policymakers from around the world to discuss emerging trends, innovative technologies, and key challenges in the entertainment landscape.