Advertising – Page 11

Poster Wars: BJP, AAP outdoor ad spends cross Rs 150 crore ahead of Delhi elections

Upcoming Delhi election has brought back intense competition in the OOH space, with both parties- AAP & BJP securing back-to-back sites, resulting in a fierce battle for share of voice.

Delhi elections are scheduled for February, and key parties- BJP, AAP and Congress are pulling out all the stops to win over voters. While collective outdoor ad spend is likely to touch Rs 150 crore, digital would also see Rs 100 crore of allocation, as per industry sources.

‘IPL of spirituality’: Maha Kumbh to draw unprecedented marketing blitz; banks, fintech to spend big

With an estimated 45 crore visitors expected, this year’s Maha Kumbh Mela promises to be one of the largest and most significant in history.

As the world’s largest religious gathering nears, banks and fintech firms pour crores into the Maha Kumbh.

Promoters buy out US fund’s stake in RK Swamy Ltd

The promoters have bought 3.56% of shares held by Evanston Pioneer Fund LP, a US entity that had invested in the group in 2018-19.

How Fevicol egg advertisement was a ‘turning point’ in the brand’s creative journey

The ad film had consciously avoided driving home the over-the-top message: Fevicol has the strongest bond. Prasoon had left it to the imagination of the public to fill in the blanks and endorse its “strong bond” image. (Stills from the ad film)

Storyboard18 catches up with veteran adman Piyush Pandey and ad filmmaker Prasoon Pandey, who reminisce about the genesis of the 1996 iconic ad film and how it was run up to 12 times a year for a total brand recall.

IIT Bombay’s cultural fest marred by condom ad controversy: Report

IIT Bombay fest sponsor's condom ad sparks outrage

IIT Bombay’s Mood Indigo fest hits roadblock over condom ad dispute

AI taking your job?: Marketing, Advertising sector sees 9% surge in hiring intent in HY2 2024

72% of Indian candidates say a strong online professional brand is now critical for success, a perspective shared by 62% of hiring managers.

SEO Executives, Social Media Analysts, and Market Research Assistants in High Demand: TeamLease Report

FMCG 2024 adex wrap: HUL, Dabur, Marico, Godrej scaled back ad expenses in Q2 FY25

FMCG company's advertising volumes on TV saw a de-growth of 6 percent in the first half of 2024.

The quarter that saw FMCG giants scale back ad spend amid inflation and slowing urban demand.

Delhi HC orders Patanjali to respond to Dabur’s defamation lawsuit over chyawanprash ads

Dabur accuses Patanjali of misleading claims in TV and print advertisements, seeking a ban on promotional content that disparages its market-leading product.

CCPA imposes penalties on UPSC coaching institutes for misleading ads; order against Vajirao & Reddy Institute, StudyIQ IAS, Edge IAS

According to Section 2(28)(iv) of the Consumer Protection Act, 2019, advertisements that conceal important information are considered misleading.

The CCPA imposed penalties totaling Rs 9 lakh on three coaching institutes, that is Vajirao & Reddy Institute, StudyIQ IAS and Edge IAS, following investigations into false or misleading advertisements.

Quick-commerce 2024 adex wrap: Zepto, Blinkit, Swiggy Instamart spend heavily on advertising

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

Zepto spent Rs 303 crore on advertising in fiscal year 2024. In the previous year, Zepto shelled out Rs 215.82 crore on advertising and promotional activities