Advertising – Page 11

Tipplers to raise their bar this festive season, premium liquor in demand

India’s $32-billion liquor industry is projected to grow by an additional $7 billion by 2028, according to London-based drinks consultancy IWSR.

Liquor brands have increased their ad spends by 15-20 percent focusing on digital and experiential mediums.

Piramal Capital & Housing Finance rolls out ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai’ 2.0 campaign

The campaign will be promoted across TV, social media, digital news publishers, and the company’s digital assets and branches. (Stills from the campaign)

The campaign features stories of two individuals — a rickshaw driver and a sugarcane juice vendor.

1 in 3 car buyers are likely to buy an electric vehicle: Way2News survey

Sustainability is becoming a major driver of purchasing decisions, with 31% of respondents expressing interest in buying electric vehicles (EVs).

Way2News survey reveals shifting priorities in South India’s car-buying mindset as safety, electric vehicles, and digital platforms reshape the market amid an industry slowdown.

52 percent consumers more open to online ads during holiday season: IAS report

54% of consumers believe that online ads help reduce the stress in finding products online this holiday shopping season. (Representational image via Unsplash)

85% are browsing through eCommerce and retail sites (Amazon, Flipkart, etc.). 55% are leveraging social platforms (Facebook Marketplace, etc.).

Asian Paints brings back 2002 classic ad: The emotional power behind ‘Har Ghar Kuch Kehta Hai’

Amit Syngle of Asian Paints emphasised that the brand sought to own this emotion and make it an integral part of Asian Paints' corporate identity. It was no longer just about selling paint — it was about making homes the centrepiece of the brand's narrative. (Still from the video)

Amit Syngle, MD & CEO of Asian Paints, explained that in 2002, the campaign arrived at a time when people were transitioning from simply celebrating festivals to truly celebrating their homes. As old films make their way back into theatres, this ad campaign, written by the Piyush Pandey of Ogilvy, is poised to hit TV screens again, reminding audiences of its enduring message.

Advertising on OTTs to see significant growth in 2024 festive season: Havas Media Network

During festive seasons, the primary objective is to boost sales by enhancing consumer consideration. To achieve this goal, a multi-faceted approach leveraging various media channels is essential. While traditional mass mediums such as television remain influential, digital platforms will continue to play a crucial role in shaping consumer perceptions and driving consideration.

Sustainability-themed campaigns are gaining traction and there’s growing focus on Tier 2 and Tier 3 markets, where digital penetration and rising incomes are driving localized campaigns in regional languages.

Cleartrip’s media spend grows by 15–20% with focus on digital, CTV and impact properties

Talking about her vision for the OTA company, she says, "I’m filling some big shoes, but my biggest vision—and this is shared by the leadership—is that the OTA industry is underserved. If you look at competitors like MakeMyTrip, Agoda or Goibibo, there’s a lot of room for a challenger brand like us to win on experience. Cleartrip loyalists have always preferred us for our smooth, seamless UI (user interface), and I want to build on that."

Cleartrip’s bus ridership growth underlines CMO Tavleen Bhatia’s contention that while air travel is the core business, hotels and buses are showing very strong growth.

The Advertising Club re-elects Rana Barua as President for a second term

Speaking about the appointment, Rana Barua, President, The Advertising Club said, “I am truly honoured to lead the prestigious Advertising Club for a second term. This past year has been an enriching journey, marked by significant milestones in a dynamic, ever-evolving industry. Together with my esteemed committee, we have made remarkable strides, and I look forward to building on this momentum in the year ahead with a fresh team and ambitious goals.”

Partha Sinha will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.

Dream11 launches ‘Poora Fan Bano’ campaign for the Women’s Cricket World Cup

The campaign film has been conceptualized and produced by Tilt Brand Solutions & Studio Q.

The campaign encourages cricket fans to support the Indian Women’s Cricket Team, emphasizing that true fans of the sport support all versions of the game, regardless of who’s playing.

DNPA backs World News Day: “Choose Truth” is this year’s theme

According to DNPA, the emergence of AI-powered tools like ChatGPT and Gemini have introduced an entirely new dimension to the media landscape.

The Digital News Publishers Association emphasizes the importance of factual reporting amid rising misinformation, as over 600 media organizations join a global call for integrity in news.