Advertising – Page 11

PepsiCo to acquire prebiotic soda brand ‘poppi’ for $1.95 billion

The transaction (between PepsiCo and poppi) is subject to customary closing conditions, including regulatory approval. Additional terms of the acquisition were not disclosed.

According to Ramon Laguarta, Chairman and CEO, PepsiCo, consumers are looking for convenient and great-tasting options that fit their lifestyles and respond to their growing interest in health and wellness.

BCI cracks down on unethical legal advertising and misleading promotions

The Bar Council of India said that advocates' profession is deeply rooted in "public trust" and "ethical standards", and differs from commercial businesses. (Image Source: Legal Era)

The BCI has stated that the use of Bollywood actors, celebrities, and digital media platforms in promoting legal services, emphasizing that such commercialization erodes public trust and diminishes the sanctity of the legal profession.

InspiRAYtion 23: How to put together an inspiring portfolio

"Take the top ten mediums. Do work that displays your mastery over the medium singularly," writes adman Rayomand J Patell. (Image Source: Unsplash)

In this week’s InspiRAYtion, veteran adman Rayomand J Patell touches upon the importance of the content in the portfolio as compared to its form that would ultimately help in marketing oneself.

Mast & Meh Holi Special: Mirinda, Birla Opus, Crocs – who passed with flying colours?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Bura Na Mano, Holi Hai! Swiggy Instamart’s festive banter takes over billboards

The quick commerce platform partnered with brands like Hajmola, Real, Mirinda, Havmor, and Furr by Peesafe for a banter that is sure to make you chuckle as you escape the Holi balloons and water guns.

This creative campaign was ideated in-house by Swiggy Instamart in collaboration with Dentsu Creative Isobar.

IPL ad ban: Experts slam Health Ministry’s call for an ad ban on tobacco, alcohol, including surrogate ads

Experts argue that the move is not only legally questionable but also economically damaging, demonstrating a lack of regulatory foresight.

Health Ministry’s latest diktat paints all forms of such marketing with the same brush, failing to distinguish between genuine brand extensions and misleading and surrogate advertisements.

Coca-Cola narrows U.S. media review to WPP and Publicis Groupe

Coca-Cola at the time also brought in Dentsu as a complementary media partner to provide specialized capabilities in select Asian markets.

WPP has held the account since 2021, when it secured Coca-Cola’s global business and established Open X, a dedicated team managing the approximately $4 billion account.

Zomato is now Eternal: Shareholders approve name change of parent company

In addition to the name change, Zomato’s corporate website will transition from zomato.com to eternal.com, and its stock ticker will be updated from ZOMATO to ETERNAL.

The change applies only to the corporate entity, and the brand name and app will continue to operate under the Zomato identity.

Navi Mumbai International Airport faces hoarding, dish antenna obstacles

The airport is a crucial infrastructure project for India’s aviation sector, and authorities are expected to take all necessary precautions to ensure its safe and efficient operation upon its launch.

Among the documented obstacles are a building’s dish antenna (36.3 meters), a grill top (35.8 meters), a staircase room top (34.9 meters), a hoarding top (34 meters), and a parapet wall (31.4 meters). Additional impediments include structures such as a pipe top, design top, and ladder top.