Advertising – Page 10

CCI raids on major ad firms spark hopes of level playing field for Indie agencies

Home-grown media agencies feel the Competition Commission of India's probe will promote greater transparency and data sharing. (Image source: Unsplash)

Homegrown advertising agencies are expecting greater transparency in ad rates and costs after the Competition Commission of India’s investigation into GroupM, Publicis, Madison, dentsu, and IPG.

Nestle India CMD denounces fake job ad, warns aspiring candidates

The fraudulent post, attributed to a user named Pooja, prompted Nestle India to clarify its official recruitment processes. The company confirmed that it exclusively hires candidates through two legitimate channels: direct applications via the Nestle India website or through partnerships with reputable and authorized recruitment agencies.

Nestle India’s Chairman and Managing Director, Suresh Narayanan, has personally intervened to denounce a fraudulent job advertisement circulating online, warning job seekers against falling victim to the scam.

Beyond the stream: Why traditional TV still holds the remote

Older viewers tend to watch a lot more total TV than their younger counterparts, so the 75% U.S. viewers 65+ spend with linear TV adds up to a lot more hours. There is a similar trend in Thailand with all media types having greater total reach with older audiences than younger generations.

While much of media’s growth lies in digital platforms, the present reality is a complex environment where both traditional and digital platforms coexist and serve different viewer preferences, according to Nielsen’s report.

Breaking: CCI to expand media cartel probe, Big Tech & FMCG deals under scanner

Leniency programs reduce fines or offer immunity to the first cartel member who cooperates with authorities, thereby destabilizing the cartel's secrecy.

Sources close to the investigation revealed that during the raids, CCI officials discovered digital evidence suggesting possible involvement of Big Tech companies in digital media-buying deals.

BCCI Apex Council meeting to take call on tobacco ads in IPL on March 22

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

The Board of Control for Cricket in India (BCCI) has planned an Apex Council meeting on March 22, the same day as the IPL 2025 opener between Kolkata Knight Riders and Sunrisers Hyderabad.

Media buying a complex practice, CCI should consider all aspects before acting against agencies, say industry experts

Many of the fellow industry 'veterans' argue that the complexities of the media buying landscape and the rapidly changing nature of the market often make pricing practices more complicated than they might appear at first glance. (Image source: Moneycontrol)

Industry leaders emphasize that promoting transparency and standardization is more crucial than imposing punitive measures.

Explained | Price-fixing in advertising: Causes, consequences, and regulations

CCI probe focused on unearthing emails, pricing agreements, internal meeting records, and coordinated rate cards that suggested anti-competitive behavior. (Source: Unsplash)

Price-fixing occurs when multiple companies collude to set prices at an agreed level, rather than allowing the market to determine them through competition

10x royalty increase; artists see significant streaming earnings surge: Spotify

With Spotify Gen AI Ads, advertisers and their agencies can instantly create high-quality audio ads, from scripts to voiceovers to licensed background music, at no additional cost, all within the Ads Manager platform.

The financial success of streaming extends beyond performing artists, significantly impacting songwriters and publishing rights holders as well.

DoT, WhatsApp collaborate to combat digital frauds and scams

Joel Kaplan, Chief Global Affairs Officer, Meta (left) met the Union Minister of Communication and Development of North East Region, Jyotiraditya Scindia (right) on March 17, 2025 and discussed the effectiveness of ongoing collaboration of DoT and Meta.

Department of Telecommunications (DoT) has joined forces with WhatsApp to extend ‘Scam Se Bacho,’ Meta’s campaign. Joel Kaplan, Chief Global Affairs Officer, Meta met the Union Minister of Communication and Development of North East Region, Jyotiraditya Scindia on March 17 to discuss the collaboration.

Cricket, Celebrities, and a Masterstroke: What makes Dream11’s star-studded IPL campaign stand out

Many consider the Dream11 ad a playful, nostalgia-infused battle of team-building. Beyond its script and entertainment value, the campaign is also drawing attention for its massive production scale.

By blending nostalgia, humour, and competitive team-building, Dream11’s star-studded and drama filled IPL campaign ‘Aapki Team Mein Kaun’, proves that great advertising is more than just big budgets and big names. It’s about storytelling that sticks, say experts.