Advertising – Page 9 – storyboard18

Meta introduces disable comments option for advertisers on Instagram and Facebook

The latest feature enables brands to protect their ads by disabling comments, allowing for a more focused and controlled advertising environment.

Breaking: Rainmaker Consults bags Jamba’s media and creative mandate

Rainmaker Consults, which will be handling Jamba's PR, creative and media mandate (both on digital and traditional channels), is a strategic PR and marketing communications agency based in Mumbai.

The American quick-service restaurant debuted in the Indian market this week. Rainmaker Consults services brands like ITC, Courtyard by Marriott, Neuma and One8 Commune.

PVR-INOX partners with Khushi Advertising; aims to drive cinema advertising in South India

KAIPL and PVR INOX share a decade-long business association within the cinema exhibition industry.

The partnership reflects the confidence in the future potential of cinema advertising, which saw a growth rate of 36% last year—one of the highest in the Indian media space.

Samsung and Apple lead India’s festive smartphone sales surge

By category, October sales figures demonstrated growth of +77% in Fashion, +60% in Consumer Electronics, and +15% in CPG, showcasing sustained consumer interest across diverse product lines. (Image source: Unsplash)

The first wave of the 2024 festive season saw smartphone sales hit $3 billion, with deep discounts and aggressive marketing strategies propelling Samsung and Apple to the forefront of consumer demand.

Uber launches Uber Pet service in Bengaluru

The service is currently available only in Bengaluru.

New reserve-only service allows riders to travel with their pets in a seamless and stress-free way.

Ayush Ministry warns against misleading ads for Ayurveda, Siddha, Unani, and Homeopathy drugs

In a firm advisory to the public, the ministry encouraged people to consult Ayush practitioners before using any ASU&H medications. (Image source: Healthline)

Public urged to avoid self-medication and report misleading advertisements; Ministry clarifies licensing processes under Drugs and Cosmetics Act.

Zomato aims for event industry dominance with strategic moves

With over Rs 12,500 crore ($1.5 billion) in cash reserves at the end of the June quarter, Zomato appears well-positioned to invest in stadium upgrades and other necessary improvements.

Co-founder Deepinder Goyal reveals plans to invest in infrastructure and enhance live event experiences, targeting a leap past industry leader BookMyShow.

Namma Metro trains to be wrapped with advertisements; issues first tender to generate non-fare revenue

As a part of 'Azadi Ka Amrit Mahotsav' programme, BMRCL's one train was covered with imagery and slogans of India's freedom struggle. (Photo: Unsplash)

BMRCL’s Green and Purple line trains will be wrapped with advertisements, that is 57 six-coach trains.

Festive forecast: Auto and finance lead the way in digital advertising, says Zenith’s Jai Lala

The CTV increase is more prominent with brands that are catering to metros and affluent audiences, according to Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.