Category: Advertising

Emami spends Rs 15 crore to rebrand Fair And Handsome to ‘Smart And Handsome’; eyes Rs 1,000 crore in revenue

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

The male grooming market is currently valued at Rs 18,000 crores and is projected to grow to Rs 32,000 crores in the next five years, says Mohan Goenka, Vice Chairman & Whole-time Director, Emami Ltd.

Breaking: MIB’s WAVES postponed, likely to be held in Mumbai

WAVES which focuses on four key pillars: Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films is likely to be moved to Mumbai.

WAVES, which focuses on four key pillars – Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films, is likely to be moved to Mumbai.

Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.

Emami’s Fair and Handsome rebrands to Smart and Handsome, Kartik Aaryan named brand ambassador

Emami’s brand legacy, built with Bollywood icons like Shah Rukh Khan and Salman Khan, now transitions to Kartik Aaryan, a face that aligns with the brand’s new vision of “Smart and Handsome.

With India’s male grooming market estimated to be around Rs 18,000 crores in 2024, this shift reflects changing behaviour where men are increasingly investing in products that enhance their confidence.

Bisleri spends ₹100 crore on ads in FY24, reports 83% profit surge

The brand’s revenue from operations contributed Rs. 2,689.6 crore, while other income stood at ₹124.3 crore. Its net profit surged by a remarkable 82.6%, rising from Rs. 173.3 crore in FY23 to Rs. 316.9 crore in FY24.

With an aggressive focus on advertising and strategic partnerships, Bisleri not only strengthened its market presence but also delivered stellar financial results.