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ASCI report calls for responsible AI adoption in India’s evolving ad industry

The report explores four key areas to provide a comprehensive overview of AI's evolving role in the advertising landscape

The research was conducted by Parallel HQ, a design tech firm. In addition to being supported by Google and Games 24X7, the study is part of the thought leadership work at ASCI Academy which is supported by Diageo, Hindustan Unilever, Mondelez, Nestle, Cipla Health, Coca-Cola, Colgate, PepsiCo, P&G, Kenvue, Bajaj Auto, and Dream Sports.

Dark skies over IPL: Rain threatens Eden Gardens opener

The adverse weather conditions could impact outdoor events, including the much-anticipated opening match, which faces the risk of being abandoned if conditions deteriorate further.

Creativeland Asia vs WinZO: RMG firm told to furnish a bank guarantee of Rs 50 lakhs

Creativeland Advertising claimed that in February 2025, WinZO Games unexpectedly terminated discussions, opting to work with a different creative team and offering Rs. 10 lakhs as compensation for the tagline.

Storyboard18 had first reported the legal battle on March 5, titled “Creativeland Asia Takes WinZO to Court, Cries Foul Over Misuse of Creative Idea.”

Indian digital advertising industry to grow at a CAGR of 19.09%: Dentsu India

The key trends influencing the MarTech sector include the increasing role of artificial intelligence in personalised marketing and the strategic importance of first-party data in a future where third-party cookies are becoming obsolete. (Image Source: Unsplash)

E-commerce and digital retail are major contributors, with MarTech tools enhancing customer experiences through AI-driven personalization and advanced analytics, highlighted Dentsu India’s ‘Martech Landscape in India’ report.

Mast & Meh: Dream11, Myntra FWD, Castrol – Who hits it out of the park?

Take a look at this week’s Mast & Meh to see which ads are performing smoothly and which ones are falling flat! (Images: YouTube)

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Education body slams Uber India for gambling app ads on cabs

The Acharya Chanakya Educational Foundation has urged Uber India to act responsibly in protecting the interests of the nation’s youth. (Representative Image: Jack Hamilton via Unsplash)

The Foundation’s Secretary expressed deep concern over the negative impact of such endorsements, particularly with the Indian Premier League (IPL) season approaching.

‘Moderate salary hikes expected in India’s marketing, media, and PR sectors’, experts say

The salaries in the media and advertising industries are expected to see steady growth. (Image source: Unsplash)

The advertising and media sectors continue to offer competitive salary growth across experience levels, driven by increasing demand for specialized skills

FMCG Ads: Facebook leads with 54%, YouTube 29%, X 9%

Prime time (6 PM – 10 PM) dominates FMCG TV advertising, with 53% of ads airing during this period to maximize audience reach. Celebrity-backed campaigns account for 32% of total TV ad duration, leveraging star power for greater impact. Among the most popular ad slots, General Entertainment Channels lead with 41%, followed by Sports at 30% and Movies at 14%, reflecting consumer viewing preferences.

Regardless of the growth in digital platforms, TV remains the leading advertising platform, especially for mass-market FMCG brands like Coca-cola, Nestle, Hindustan Unilever, as per the report.

CAIT demands ban on opinion trading apps, says ‘Digital Satta’ a threat to democracy

Granting this request, the High Court has allowed the state three more weeks to file a comprehensive affidavit and has called upon the Union Government to submit its response as well.

The letter stated that prediction-based opinion trading platforms allow users to bet on election outcomes, thereby posing a threat to electoral democracy.