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Maha Kumbh to now be covered 24/7 in a live broadcast for free

OTC platforms/agencies are investing heavily in advertising during the Maha Kumbh and have increased ad spends approximately 40%-50% year-on-year, this includes targeted promotions for flight bookings, pilgrim tour packages and hotel simultaneously.

Watch the sacred Shahi Snans (holy baths), evening Ganga aartis, vibrant Akhara processions, and spiritual talks by renowned leaders—all with live updates and stunning visuals.

BBMP Chief Commissioner directs officials to take strict action against unauthorised ads

Earlier, the BBMP had also urged citizens to extend help to BBMP in identifying illegal hoardings by sending photographs 9480683939 or calling the helpline at 1533, further added the report. (Image Source: News18)

Tushar Giri Nath, chief commissioner of Bruhat Bengaluru Mahanagar Palike (BBMP) instructed the officials to file a FIR against those who were responsible for installing illegal advertisements in the Bengaluru city.

Kimberly-Clark awards creative & media to IPG, Omnicom, Publicis, and WPP

Despite being headquartered in Texas, and producing well-known brands like Huggies, Kotex, Kleenex, Depend, and Cottonelle, Kimberly-Clark ultimately selected agencies from four different holding companies to fulfill its global creative and media needs.

Notably, WPP’s GroupM lost the U.S. media account to Publicis in 2023.

Brand sponsorships to soar by 20% as sports franchises enter esports arena

Mumbai City FC has already partnered with several endemic brands in the esports space, including Acer, Oppo, EA Sports, and Puma.

Kerala Blasters, Puneri Paltan, Mumbai City FC, FC Goa Esports, Chennaiyin FC Esports, Odisha FC, and others are set to partner with prominent Indian esports teams such as Orangutan, Global Esports, and Revenant Esports.

Publicis Groupe appoints Suhalia Hobba as global client partner of transformation for APAC

Most recently, Hobba served as chief media officer at OMD USA, where she led the agency's media practice, connecting media, content, and commerce to accelerate growth for clients.

Having relocated from Los Angeles to Singapore, Hobba joins Publicis Groupe after a 25-year career as a global media executive that spanned agency leadership, ad tech sales, and client-side transformation.

PUMA India signs PV Sindhu as brand ambassador, targets India’s badminton market

PUMA looks to further strengthen its sports-first presence, elevating badminton’s profile in the country, and inspiring the next generation of athletes.

IPL, Maha Kumbh, Bigg Boss, KBC to fuel India AdEx growth by 15% in 2025

Image: aakash-dhage via Unsplash

India AdEx is projected to reach approx Rs 1.2 lakh crore by 2025-end, say experts. Digital to constitute 55% of total ad spending, whereas TV is also expected to experience growth, albeit at a slower pace, with ad spending projected to rise by about 10%.

Parting ways with Mondelez was painful: Madison’s Vikram Sakhuja

The Advertising Agencies Association of India (AAAI) recognized Vikram Sakhuja with a Life Time Achievement Award.

Vikram Sakhuja spoke with Storyboard18 about his contribution to the industry and his role as the Chairman of Broadcast Audience Research Council (BARC) technical committee.

Steve Jobs’ wife Laurene to attend Mahakumbh 2025

Expected to arrive on January 13, Laurene Powell Jobs will stay at the camp of Shri Panchayati Taponidhi Niranjani Akhara, led by Swami Kailashanand Giri. (Image: Ford Foundation)

Wife of the late Apple co-founder Steve Jobs, Laurene Powell Jobs will spend 17 days at the Mahakumbh 2025, immersing herself in the teachings of Sanatan Dharma, alongside other global personalities.