Yukta Raj – Page 16 – storyboard18

Marketers rethink influencer marketing strategy, budgets | Nikhil Kamath launches WTFund’s 2nd cohort | Fantasy sports’ big challenge

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Sony Sports Network secures exclusive broadcast rights for PCB’s home series and 2025 PSL

The agreement commenced with the recent tri-nation 4 ODI series between Pakistan, New Zealand, and South Africa.

The television rights are exclusive for the regions of India, Nepal, Bhutan, Maldives, Myanmar while Bangladesh, Afghanistan and Sri-Lanka being non-exclusive.

Create in India challenge: WAVES Awards of Excellence announces categories and submission deadlines

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Aspiring creators and professionals can showcase their work in two categories, that is Student Showreels and Professional Ad Films.

Torrent Group acquires majority stake in IPL team Gujarat Titans

The acquisition of Gujarat Titans aligns with Torrent Group's broader strategy of venturing into the growing sports industry in India.

CVC Capital Partners, which currently owns the Gujarat Titans through its subsidiary Irelia Company, will offload the majority of its stake through this transaction.

ITC in talks to acquire MTR Foods and Eastern Condiments for $1.4 billion

MTR Foods was founded in 1950 by Bengaluru’s Maiya family and later acquired by Orkla in 2007.

Orkla, which owns both brands, had previously explored the option of taking its Indian business public by considering an IPO as recently as September 2024.

R K SWAMY reports 8% growth in income to Rs 79.4 crores in Q3 FY25

Consolidated PBT for the first nine months of the financial year was Rs 9.6 crores as compared to Rs 18.5 crores in the corresponding period a year ago.

For the nine-months ended December 31, 2024, the Company’s Total Income was marginally higher at Rs. 219.0 crores.

P&G Health appoints S. Madhavan as chairperson; Suresh Talwar, Rani Ajit Jadhav to retire from Company Board

Madhavan’s appointment marks a new phase in the company’s leadership and governance as he takes on this crucial role.

S. Madhavan’s appointment will be effective on April 1, 2025.

Delhi High Court refers packaging dispute between Too Yumm and Haldirams to mediation

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The dispute began in January 2025, when Too Yumm allegedly discovered that Haldirams had launched its Takatak Bhoot Chilli with packaging similar to that of the Bhoot Chips brand.

Bollywood classic Andaz Apna Apna set to re-release after 31 years in April 2025

The re-release marks a major milestone for the film

A teaser of the upgraded version will be unveiled tomorrow. The movie will be distributed across India by Cinepolis, ensuring nationwide access to the much-awaited re-release.

RoshanSpace files legal petition against alleged unfair allocation of railway advertising sites

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

The petition raises serious allegations that Indian Railways has bypassed the usual process of open, competitive bidding, traditionally used for awarding public contracts, in favor of private negotiations for the allocation of advertising sites.