Yukta Raj – Page 16 – storyboard18

Credit with a purpose: How GenZ is transforming borrowing in 2025?

In 2024, 25% of young professionals borrowed to fund their business venture ideas, with 59% of these loans directed toward expansion and 27% toward marketing. (Photo: Unsplash)

24% of Gen Z borrowed for medical emergencies in 2024, with 88% of expenses going toward medicines and treatment.

Nielsen collaborates with JioStar ahead of Tata IPL to advanced ad measurement

Nielsen will deploy advanced tools such as Nielsen ONE Ads and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.

Nielsen will establish a data pipeline to measure the effectiveness of advertiser campaigns on JioHotstar properties, leveraging its in-depth expertise in audience measurement and first-party data.

Indian sports-tech industry to hit Rs 49,500 crore by 2029: FIFS-Deloitte report

The Indian Fantasy Sports industry, a part of the Fan Engagement sub-sector, is the largest contributor to the sports-tech industry in India with revenues touching Rs 9,100 crore in FY24. The sector however is bracing for impact as a result of the change in GST laws.

Ad Club Trivandrum officially launched; here’s what Ad veteran Prathap Suthan said

Adding to the significance of the occasion was the presence of advertising legend R. Balki.

The event also featured a media panel comprising industry veterans Varghese Chandy and Kamal Krishnan P.S., who shared their perspectives on the evolving landscape of regional advertising, the power of localized storytelling, and the future trajectory of the industry.

Finance Ministry meets gaming federations | DPDP rules extended till March 5 | Ranveer Allahbadia moves SC

Haryana cracks down on gambling

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

PwC India announces key leadership changes, effective April 2025; appoints Vivek Prasad, Arnab Basu and others

These announcements were made by Chairperson Sanjeev Krishan, who was recently re-elected for a second term.

All these appointments will come into effect from 1 April 2025.

IITPK fined Rs 3 lakh for misleading IIT-JEE result claims, CCPA cracks down on false advertisements

The CCPA has imposed fines amounting to Rs 77.6 lakh on 24 coaching institutes, directing them to cease false advertisements.

The CCPA has been actively addressing deceptive advertising in the coaching industry, having already issued 46 notices to various institutes for misleading claims.

Marketers rethink influencer marketing strategy, budgets | Nikhil Kamath launches WTFund’s 2nd cohort | Fantasy sports’ big challenge

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Sony Sports Network secures exclusive broadcast rights for PCB’s home series and 2025 PSL

The agreement commenced with the recent tri-nation 4 ODI series between Pakistan, New Zealand, and South Africa.

The television rights are exclusive for the regions of India, Nepal, Bhutan, Maldives, Myanmar while Bangladesh, Afghanistan and Sri-Lanka being non-exclusive.

Create in India challenge: WAVES Awards of Excellence announces categories and submission deadlines

ASIFA India has already received 1238 submissions, with 75% from students and 25% from professionals. Of these, 35% are from women creators, and 50% come from emerging creators

Aspiring creators and professionals can showcase their work in two categories, that is Student Showreels and Professional Ad Films.