Yukta Raj – Page 17 – storyboard18

Rediffusion appoints Rishu Verma as Senior VP and CEO for Konjo

His last assignment was in dentsu Malaysia where he was working as an Integrated Client Partner for two of their top 5 businesses namely, Toyota and Telekom Malaysia

Verma will be based in Mumbai looking after some of the agency’s existing set of businesses along with spearheading Konjo by offering strategic insights and brand assistance to Indian startups and businesses aiming to advance to the next level.

Bharti Airtel’s marketing expense increases 6% quarterly; net profit soars 167% to Rs 3593 crore

The platform, available in India on Airtel Xstream devices powered by Android TV OS, redefines how televisions engages users, providing live and real-time content even when the TV is not in active use.

The company’s sales and marketing expenses increases 6.14 per cent Q-o-Q to Rs 2,882 crore in Q2 FY25 from Rs 2,715 in last quarter of the same financial year.

Gautam Kamath to transition to Global Corporate Strategy role at P&G

With nearly 18 years at P&G, Kamath has held various leadership positions across multiple regions

The new role will be effective from November 1, 2024.

Srividya Srinivasan to take charge as CFO for Gillette India

An alumnus of Darden School of Business, University of Virginia, she currently is the Vice President & Head of Global Business Services and Global External Reporting in P&G Philippines.

Srinivasan joined P&G in 2005 in the United States of America and has since worked across various roles delivering outstanding results for several P&G businesses.

Maharashtra State directed by court to prevent misuse of public funds on govt ads

The case highlighted the actions of certain operators of Facebook pages and online platforms accused of sharing doctored videos of Dr. Shetty, falsely attributing unverified health advice and product endorsements to him.

Bombay HC directs the state of Maharashtra to set up a committee to prevent misuse of public funds on government advertisements.

EGF collabs with MIB to launch City Quest

The game launched by Anuraag Saxena, CEO, is designed to celebrate and educate players about Bharat's diverse urban landscape and development.

The game is aligned with Prime Minister Narendra Modi’s vision around urban planning determining the fate of our cities in Amrit Kaal.

Adoption of AI tools will boost productivity and enhance governance, says Dr. L. Murugan

Dr. L. Murugan highlighted that the Ministry conducted three webinars focused on social media use, evolution of film viewing and photography skill enhancement

The Minister urged the adoption of AI tools like ChatGPT and Gemini to enhance productivity and reduce the burden of repetitive tasks.

LinkedIn violates targeted advertising; fined 310 million euro

LinkedIn acknowledged the need to align its advertising strategies with regulatory expectations.

Previously, Microsoft had indicated that it anticipated a potential fine of around $425 million from the Irish regulator, reflecting the ongoing scrutiny of data privacy practices among major tech companies.

YouTube focuses on shopping in India; launches YouTube Shopping affiliate program

The program will roll-out starting with Flipkart and Myntra.

Flipkart and Myntra have been using video commerce over the past few years and have received positive response from creators and customers alike.

Atsushi Takase to take charge as MD at Mitsubishi Electric India

Takase joined Mitsubishi Electric in 1988 and has held various significant positions throughout his career

Takase will focus on enhancing operational excellence and sustainable growth at MEI. His mission is to effectively leverage the integrated operations of MEI to addresses social issues through its business while aligning with the “Make in India” initiative.