Yukta Raj – Page 18 – storyboard18

Coca-Cola narrows U.S. media review to WPP and Publicis Groupe

WPP has held the account since 2021, when it secured Coca-Cola’s global business and established Open X, a dedicated team managing the approximately $4 billion account.

Indian Gaming Federations unite to enforce responsible gaming; signs Code of Ethics

As per shareholding data post-investment, Play Ventures will hold 3.38%, Countryside Ventures 4.46%, Gameskraft Technologies 2.12%, and Kalaari Capital 6.35% of the company.

The CoE has been created based on global best practices and lays down a strong framework for responsible gaming such as age-gating, adopting stringent KYC and enabling user-set spending limits & self-exclusion.

Takashi Nakajima to be Honda Motor’s new President and CEO

Takashi Nakajima joined Honda in 1994 and has been associated with Honda Motor Co. Ltd. for more than 30 years.

Takashi Nakajima will take over from Takuya Tsumura, who moves to Japan at Honda head office after completing his India tenure.

Trump confirms multiple bidders for TikTok as sale deadline looms

Neither TikTok nor ByteDance has commented on the situation outside regular business hours.

TikTok’s future has been uncertain since a law requiring its parent company, ByteDance, to sell the platform on national security grounds, or face a ban, came into effect on January 19.

Navi Mumbai International Airport faces hoarding, dish antenna obstacles

The airport is a crucial infrastructure project for India’s aviation sector, and authorities are expected to take all necessary precautions to ensure its safe and efficient operation upon its launch.

Among the documented obstacles are a building’s dish antenna (36.3 meters), a grill top (35.8 meters), a staircase room top (34.9 meters), a hoarding top (34 meters), and a parapet wall (31.4 meters). Additional impediments include structures such as a pipe top, design top, and ladder top.

Shah Rukh Khan, Ajay Devgn, Tiger Shroff face legal notice over Vimal Pan Masala ad

The petitioner pointed out that saffron costs around Rs 4 lakh per kg, while a pouch of pan masala with tobacco is priced at just Rs 5.

Petitioner Yogendra Singh Badiyal, a resident of Jaipur, filed a complaint against the advertisement, arguing that it falsely claims the presence of saffron in the pan masala.

BCCI announces Rajeev Shukla, Ashish Shelar as new representatives for ACC Board

BCCI extended its best wishes to both Shukla and Shelar, expressing confidence in their ability to contribute to the growth and development of cricket in Asia.

BCCI has named Rajeev Shukla as its Executive Board Member, while Ashish Shelar will join the ACC Board as the Ex-Officio Board Member representing the BCCI.

IPL 2025 ad spend frenzy | IAMAI urges MeitY for DPDPA Rules | Average salary increment to dip

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Prasar Bharati collaborates with Eros Universe’s Eros Now; aims to enhance digital content delivery

As part of the collaboration, Eros Now will leverage Immerso AI’s next-generation AI-driven capabilities, ensuring hyper-personalized content, immersive storytelling, and seamless content discovery, creating a truly intelligent entertainment ecosystem.

This partnership is built on cutting-edge AI and blockchain technology, ensuring seamless integration between the two OTT platforms.

ABD Limited appoints Arvind Hangal and Roshni Chatterjee as Marketing Directors

Hangal and Chatterjee are expected to play a crucial role in shaping ABD’s marketing strategies and driving its growth in the coming years.

Arvind Hangal and Roshni Chatterjee are appointed as as Marketing Directors with immediate effect.