Yukta Raj – Page 15 – storyboard18

Prasar Bharati announces recruitment for Director General positions

Around 12 new LCNs allotted in MPEG-2 DD Freedish slots, Prasar Bharati revealed.

The recruitment drive aims to bring in experienced professionals to lead these key institutions within the broadcasting sector.

Axis Bank partners with IDfy for DPDP Act compliance

This collaboration highlights Axis Bank’s dedication to customer centricity, ethics, and transparency, ensuring that customer privacy remains a top priority.

The partnership with Privy will enable Axis Bank, a Data Fiduciary under the Act, to provide comprehensive regulatory reporting.

CDNs, IBS and Satellite services: What TRAI’s new telecom guidelines mean for businesses

The Central Government will now review TRAI’s recommendations before finalising the regulations under the Telecommunications Act, 2023.

TRAI has outlined a comprehensive set of recommendations, covering multiple network authorisations, including satellite communications, digital infrastructure, and cloud-hosted networks.

Ad bodies to set guidelines for unethical practices | Nas Daily on ‘1000 Media’ | Nielsen collaborates with JioStar

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Zomato unveils AI-powered no-code customer support platform ‘Nugget’

Mass layoffs seen in Zomato as the company leverages on AI tech

Nugget has been handling over 15 million support interactions per month for industry leaders like Zomato, Blinkit and Hyperpure.

Credit with a purpose: How GenZ is transforming borrowing in 2025?

In 2024, 25% of young professionals borrowed to fund their business venture ideas, with 59% of these loans directed toward expansion and 27% toward marketing. (Photo: Unsplash)

24% of Gen Z borrowed for medical emergencies in 2024, with 88% of expenses going toward medicines and treatment.

Nielsen collaborates with JioStar ahead of Tata IPL to advanced ad measurement

Nielsen will deploy advanced tools such as Nielsen ONE Ads and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.

Nielsen will establish a data pipeline to measure the effectiveness of advertiser campaigns on JioHotstar properties, leveraging its in-depth expertise in audience measurement and first-party data.

Indian sports-tech industry to hit Rs 49,500 crore by 2029: FIFS-Deloitte report

The Indian Fantasy Sports industry, a part of the Fan Engagement sub-sector, is the largest contributor to the sports-tech industry in India with revenues touching Rs 9,100 crore in FY24. The sector however is bracing for impact as a result of the change in GST laws.