Author: Tasmayee Laha Roy

Elections 2024: Politicians hungry for Gen Z attention use memes, reels and influencers

Several popular YouTubers have received offers of substantial sums by many politicians, often in the millions of rupees, to conduct interviews, particularly in the months leading up to the election, writes Yasin Hamidani, Director, Media Care Brand Solutions.

Political messaging is increasingly incorporating memes, trending reels, and pop culture references. This departure from traditional mudslinging tactics reflects a strategic pivot to engage younger voters and Gen Z.

Congress vows to curb government censorship powers on media: Rahul Gandhi

“In the last ten years, significant sections of the media have been robbed of, or surrendered, their freedom. Congress will help the media re-discover the freedom that they enjoy under the Constitution,” said the Congress in its manifesto.

Congress’ election manifesto released last week has an eight pointer list for media reforms they are looking at. Some of the important highlights of these reforms concern censorship, empowering the Press Council of India, freedom of the internet and others.

‘Customization, sustainability, premiumization’ driving the $ 4.2 billion LED lighting industry in India

The Indian LED lighting market alone has reached US$ 4.2 billion in 2023. According to market research firm IMARC Group the market is expected to reach US$ 23.2 billion by 2032, at a growth rate (CAGR) of 20.4 percent during 2024-2032. 

India is rapidly embracing advanced lighting solutions, seeking data-driven, energy-efficient, and integrated smart solutions. The focus has shifted beyond mere illumination to encompass comprehensive lighting solutions.

The erosion of consumer trust is the silent killer of digital advertising efficacy: Anil K Pandit

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests.

According to Anil K Pandit, Executive Vice President at Publicis Media India curing the trust deficit is the need of the hour as the industry demands genuine solutions, not tech band-aids.

Government considers new AI legislation to safeguard news publishers’ rights

Publishers across board and the Digital News Publishers Association (DNPA) has been in constant dialogue with the Ministry of Electronics and Information Technology to push for introducing changes in the amendment to existing IT rules. (Image source: Moneycontrol)

Union Minister Ashwini Vaishnav proposes balanced approach for security and equity in AI legislation, consultations are underway.