Maruti Suzuki’s new Head – Marketing and Sales Partho Banerjee talks about increasing market share, growth strategy, campaign success and rising ad spends in a two-part interview with Storyboard18.
Author: Tasmayee Laha Roy
IPL 2024: Ecom-gaming and pan masala brands lead TV ad surge in first three weeks
According to TAM, the number of categories and advertisers on TV are both recording growth in IPL season 17.
Election countdown: BJP and Congress splurge crores on Google and Meta ads ahead of Lok Sabha polls
Last-minute spending frenzy on digital platforms sees BJP and Congress leading the charge, while affiliate pages on Meta outspend major political players.
No Pappu, no Kejriwal, no Dulha; Spotlight is on PM Modi’s development agenda in new BJP campaign
Bharatiya Janata Party (BJP) launches ‘Sapne Nahi Hakikat Bunte Hai Tabhi Sab Modi Ko Chunte Hai’ campaign, emphasising PM Modi’s Bharat focus and decade of achievements.
Centre advocates for integrative healthcare in SC filing on Patanjali misleading ad charges
On April 2, the Supreme Court had pulled up Patanjali’s Ramdev and Acharya and came down heavily on them for defying its orders and observed that the medical advertisements issued by the Ramdev-led company are in the “teeth of law”.’
It is becoming increasingly difficult to distinguish machine-generated content from that produced by humans:Ajay Yadav
Ajay Yadav, co-founder of Simplified talks about ethical considerations in AI-powered content creation.
Will multiple ratings agencies shake up the Indian broadcast industry?
According to stakeholders, the introduction of a second rating agency within the broadcast ecosystem can be a valuable addition. By providing a more nuanced view of audience behaviour, it can ultimately lead to better content creation, more targeted advertising campaigns, and a more robust broadcast industry overall.
Tata AIA’s ‘Karlo Shaadi Ki Poori Taiyaari’ campaign blends wedding excitement with financial planning
Post its newly launched brand positioning ‘Har Waqt Ke Liye Taiyaar’ (prepared for all situations), Tata AIA has changed the way it communicates with consumers, using innovative humour and emotion to connect with consumers across life stages.
Tata Play Binge expands offerings by onboarding DistroTV
Tata Play Binge is home to 30+ OTT apps like Disney+ Hotstar, Apple TV+, ZEE5, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, STAGE, Animax and others. PTC Play, Hallmark Movies Now, FanCode, ReelDrama and others.
Government’s 100-day agenda may focus on long-awaited e-commerce policy
Reports suggest that the forthcoming e-commerce policy that maybe included in the 100 day agenda of the government aims to address critical issues including additional taxes, data privacy, product ranking, and sale of private-label brands.