BARC to launch new meters to measure premium households: EXCLUSIVE

With the successful implementation of this new technology along with the planned increase in the number of panel homes can potentially lead to a wholesome measurement and also a shift in content strategy by broadcasters.(Image source: Moneycontrol)

Industry body BARC is planning to roll out a new premium home data measurement plan in the next 4-6 months, with 5000-6000 meters in pilot stage. “Once we get going we will measure not only linear TV but also CTV,” said BARC chairman Shashi Sinha.

User-generated content rivals OTT and traditional media in India: Accenture

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

According to Accenture’s annual ‘Reinvent for Growth’ report, in all scenarios presented to consumers, social media and social video platforms were consistently picked over streaming video services as the media of choice.

YouTube steps up crackdown on ad blockers for mobile devices

CEO Neal Mohan confirmed that the service is now the most frequently used destination for listening to podcasts, marking a significant shift in the evolution of the medium.

In a recent community post, YouTube announces enhanced enforcement against third-party ad-blocking apps violating its terms of service.

Will DoT and MIB clash over broadcasting control heat up in Modi govt’s third term?

Prasar Bharati has recently revised its e-auction policy for DD Free Dish slots allowing HD channels to participate in the bidding process. But with the latest TRAI tariff regulations, these HD channels too have to convert to FTAs to be on DD Free Dish.

The crux of the issue lies in the perceived synergy between broadcasting and the telecom/technology ecosystems.

TRAI releases recommendations on regulatory sandbox for innovation in digital communication

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

Considering DoT reference, stakeholder input, and the Telecom Act’s definition of a Regulatory Sandbox TRAI has finalized its recommendations.

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