Author: Tasmayee Laha Roy

BARC to launch new meters to measure premium households: EXCLUSIVE

With the successful implementation of this new technology along with the planned increase in the number of panel homes can potentially lead to a wholesome measurement and also a shift in content strategy by broadcasters.(Image source: Moneycontrol)

Industry body BARC is planning to roll out a new premium home data measurement plan in the next 4-6 months, with 5000-6000 meters in pilot stage. “Once we get going we will measure not only linear TV but also CTV,” said BARC chairman Shashi Sinha.

User-generated content rivals OTT and traditional media in India: Accenture

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

According to Accenture’s annual ‘Reinvent for Growth’ report, in all scenarios presented to consumers, social media and social video platforms were consistently picked over streaming video services as the media of choice.

YouTube steps up crackdown on ad blockers for mobile devices

Despite YouTube's policies requiring users under 17 to seek parental consent and linking accounts for those under 13 to a parental account, the lawsuit points out that it remains easy for minors to bypass these restrictions.

In a recent community post, YouTube announces enhanced enforcement against third-party ad-blocking apps violating its terms of service.

‘No dignity’: Widespread layoffs in India; lack of transparency and support leaves employees shaken

Distress groups on WhatsApp are on the rise where employees are connecting to share stories and highlight the lack of empathy in organisations. Meanwhile, job search groups on WhatsApp are seeing a surge in CVs.

Downsizing in companies across the board raises concerns about employee well-being and communication strategy in times of distress.