Tasmayee Laha Roy – Page 6 – storyboard18

E-commerce and gaming leading the show as top advertisers for IPL 2024

The top advertisers in this period are Parle Products, Sporta Technologies (Dream11), Playgames 24*7 (My11circle), Vishnu Packaging (Vimal Elaichi Pan Masala) and K P Pan Foods (Kamla Pasand Silver Coated Elaichi).

Pay TV industry demands freedom to set prices, citing OTT competition

Prasar Bharati has recently revised its e-auction policy for DD Free Dish slots allowing HD channels to participate in the bidding process. But with the latest TRAI tariff regulations, these HD channels too have to convert to FTAs to be on DD Free Dish.

The matter was discussed in an open house discussion that addressed issues raised in the 2023 Consultation Paper on ‘Review of Regulatory Framework for Broadcasting and Cable services’.

India aims to replicate 5G success with 6G : Telecom Secretary Dr Neeraj Mittal

The department uses artificial intelligence, real-time data, GIS, and geo-analytics to do infrastructure planning, especially telecom data.(Image sourced from Moneycontrol)

In an exclusive interview with Moneycontrol, Dr Mittal spoke about the growing buzz around 6G in India, with both academia and industry eager to jump on board.

FMCG and Pan Masala are the top spenders in IPL and election ads: Zenith’s Priyanka Kapur

During IPL and elections, ad rates increase only in two genres. They are news and sports- Kapur

According to Kapur, Both elections and IPL are high reach period. While brand building doesn’t happen during these periods, for people to take notice that a certain brand exists, this is the best time of the year.

Netflix soars in Q1 2024: Revenue up 15 percent, operating income surges by 54 percent

The projected revenue growth for Q2 2024 is expected to be 16 percent. (Image by ibault Penin via Unsplash)

The growth in numbers for the quarter was primarily driven by membership growth as well as pricing.

Free-to-Air channels on DD Free Dish spark dispute at TRAI meeting

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters.

Stakeholders argued that Prasar Bharti, as a service provider under the TRAI Act, 1997, should adhere to all regulations and orders issued by the authority.

Disney+ considers adding ad-supported channels to its platform: Reports

The Entertainment Direct-to-Consumer business was profitable in the second quarter.

The move aligns with Disney’s strategy of keeping users engaged within the Disney+ app.

BARC mulling expansion of viewership measurement with 12,000 home digital panel: EXCLUSIVE

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

Forward-looking measures by industry body BARC address evolving marketers and advertisers’ need for data.

Zee subsidiary Sugar Box shuts down amidst financial concerns: Reports

Sugar Box had been reassuring its employees for months about receiving funds from ZEE, prompting them to stay on despite salary delays. (Representational image by Tim Mossholder via Unsplash)

Reports suggest that the employees of the company were informed about the closure via a virtual call and no formal written communication was shared with them.

Zee pulls plug on Sony merger: Eyes strategic freedom or new partner?

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

Experts weigh in on ZEE’s move to withdraw its merger application and its potential implications.