Tasmayee Laha Roy – Page 5

D2C brands lead the way in AI adoption in marketing: Kantar’s Soumya Mohanty

According to Mohanty, it is important to remember that AI is a powerful but imperfect tool. While Link AI is excellent for testing campaigns it shouldn't replace all consumer research.

According to Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, marketing revolves around understanding consumer behaviour, which is a strength of human marketers and it is crucial to ensure algorithms are designed correctly and deliver accurate insights.

TRAI releases new recommendations: Infrastructure, spectrum sharing to boost connectivity, lower costs

According to TRAI, number of telephone subscribers reached 119.9 crore in FY24.

TRAI releases recommendations on ‘Telecommunication Infrastructure Sharing, Spectrum Sharing, and Spectrum Leasing’. The new guidelines aim to improve connectivity in remote areas, optimise resource utilisation, and potentially reduce service provider costs.

9 in 10 internet users in India are already using AI in some form or the other: Kantar

As per Kantar reports, while AI technologies are touching most internet users of India today, their usage is expectedly higher among the youth (19–24-year-olds) at 92 percent and interestingly, also at a high 81 percent for the older (45+ year old) age bracket.

A recent Kantar report highlights how 15 percent consumers enhanced their user experience through virtual assistants across platforms, in 2023.

Google postpones third-party cookie removal from Chrome until early 2025

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

Google cites ongoing talks with regulators and industry testing needs for pushing back phase-out originally planned for 2020. This offers businesses more time to adapt online advertising strategies.

Satellite TV channels up, pay DTH subscribers decline in Oct-Dec 2023: TRAI

In 2016, BARC and TAM formed a joint venture Meterology Data Pvt Ltd (MDPL), a meter management company that manages panel operations for India’s TV audience measurement system.(Picture: Unsplash)(Photo by Pablo García Saldaña on Unsplash)

Community radio showed the most growth in October 2023- December 2023 with the number of operational Community Radio stations increasing from 465 to 479.

India’s internet subscription surges 2 percent in Sep-Dec 2023: Mobile at 897 million, broadband at 904 million

Reliance Jio holds the top position with 50.23 percent of market share of internet subscribers followed by Bharti Airtel Ltd with 30.24 percent at the quarter ended December 2023.

Despite the growing demand for AI talent, there exists a significant shortage of skilled professionals in the field: Lokesh Nigam

Businesses looking to use AI to spur innovation and expansion have both possibilities and challenges because of the AI talent revolution.

Lokesh Nigam, CEO and Co-founder, Konverz.ai talks about AI talent revolution and how to stay ahead of the curve in hiring.

Industry leaders meet TRAI chairman to address concerns on broadcasting and cable services’ regulatory framework

BARC has constantly been trying to make TV audience measurement more holistic. They already have close to 55000 home panels after adding 25000 new panel homes to their existing roster.

Stakeholders are expected to make a formal submission on their inputs on the consultation paper to the TRAI chairman by the end of this month.

BJP tops digital political advertising: Rs 23.04 crore spent on Google and Meta ads in one month

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

The Bharatiya Janata Party (BJP) has taken the lead in the digital campaign arena. The party spent Rs. 19.13 crore on Google ads and Rs 3.91 crore on Meta over the past month.