Personalisation on e-commerce is about utilising data-driven insights to deliver content, product suggestions, and offers tailored to individual preferences.
Author: Tasmayee Laha Roy
Late-night office visits to layoff plans: What’s ZEEL’s Chairman Emeritus Subhash Chandra’s role?
With Subhash Chandra’s increased involvement in Zee Entertainment’s affairs, questions arise over his influence and the implications for the company’s future and concerns surrounding Chairman Emeritus arrangement.
Cable operators push back against broadcaster bundles, seek fairer pricing for consumers
As per the cable operators’ body if the authority feels that the creation of bouquets by broadcasters needs to be continued for the ease of consumer in subscription process, then the discount of 45 percent should be reduced to zero.
Tata strengthens grip on Tata Play with increased stake purchase: Reports
Tata has acquired shares from Singapore investment firm Temasek for approximately $100 million.
Telecom industry body COAI pushes for ban on unlicensed Wi-Fi 6E router sales
The association argued that selling equipment for 6GHz band utilisation without proper assignment or declaration by the government is illegal and should be immediately banned in the country.
IPL 2024: Pan Masala brands spend Rs350 cr, grab 10 percent advertising volume with ‘mouth freshener’ ads
According to media planners, brands in the category spend close to 60 percent of their annual ad budget on IPL.
Social Beat wins Juicy Chemistry’s digital creative business
The agency will design targeted brand campaigns to boost brand recognition and scale up Juicy Chemistry’s revenue by utilizing various digital media channels.
EXCLUSIVE: Parag Milk Food’s Rs 125-140 crore media business up for grabs?
According to sources, Parag Milk Food known for its brands like Gowardhan, Go, Topp Up and Pride of Cows is in the market for an agency for ATL planning.
Online gaming industry faces potential 50 percent revenue drop after 6 months of 28 percent GST implementation
To weather the storm of a significant revenue drop in the financials for the last six months, among other cost cutting measures, online gaming companies are slashing marketing expenses by over half.
Parle takes top spot in IPL 2024 TV ad race in the first 39 matches
The others in the top five category included Sporta Technologies, Vishnu Packaging, Playgames 24*7 and K P Pan Foods.