Tasmayee Laha Roy – Page 3

Mobile optimisation directly impacts conversion rates: Globale Media founder Bhavesh Talreja

According to Talreja, looking ahead, mobile marketing and app advertising will continue to evolve in India, driven by technological innovations and evolving consumer behaviours.

Websites that are not optimised for mobile may experience lower visibility and search rankings, thereby missing out on valuable organic traffic and leads.

Dabur India boosts ad spend, closing FY 2024 with Rs 849.6 crore investment

Dabur India's net profit also witnessed a decline of 17 percent to Rs 425 crore YoY

Dabur’s FY 2023-24 reported strong financials with net profit surging to Rs 1,843 crore, up by 7.9 percent against previous year.

Prasar Bharati extends deadline for OTT platform’s marketing agency bid submission

According to the revised e-auction methodology (by Prasar Bharati) for allotment of slots on DD Free Dish Platform 2025, the e-auction process for MPEG-4 slots will be held bucket-wise, one slot at a time.

The e-tender floated on April 19 invited bids from pre-approved DAVP (CBC) multimedia and media sales agencies for a Rs. 4 crore contract (including taxes).

Adobe expands partnership with ethical hackers for safe AI

Acrobat is the first PDF solution to oﬀer in-app generative image capabilities.(Image source: Moneycontrol)

Adobe is expanding its bug bounty program to secure their AI tools, Content Credentials and Firefly.

Priya Barve joins WPP as client lead for HUL

Barve has over 20 years of experience in advertising and marketing.

Priya Barve is known for her insights and experience in consumer and digital landscape in emerging markets across Asia.

CCI greenlights Airtel’s acquisition of Warburg Pincus Affiliate’s DTH stake: Reports

The Connected Homes division will aim to drive rapid growth and competitiveness, while the DTH unit will focus on achieving world-class efficiency and competitiveness.

According to reports, CCI will soon be publishing a detailed public order on the same.

LS Elections 2024: Rs 100 crore invested in AI integration in political campaigns

Indian tech agencies are collaborating with political parties and candidates, empowering them to utilize AI for personalised voter engagement and optimised media strategies.(Representative image from Generative AI enthusiast Sahid SK's Instagram)

Indian political parties and candidates are embracing AI, signifying a paradigm shift in campaigning strategies while raising questions on ethical use of the technology.

Ambuja Cements reports strong financial performance: PAT up 119 percent, EBITDA surges 73 percent

"Cost optimisation remains core part of our strategy,” said Ajay Kapur, Whole Time Director and CEO, Ambuja Cements.

Adani Group’s cement leader reports record financial year with strong profitability, healthy cash flow, and nil debt.

Prega News launches #LetThemDecide campaign to empower couples in family planning decisions

The #LetThemDecide video will be launched across digital platforms and amplified through strategic promotions by Prega News.

The #LetThemDecide campaign is part of Prega News and Mankind Pharma’s larger commitment to drive positive social change.

EU launches investigation into Meta over potential Digital Services Act violations

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

The alleged violations involve Meta’s policies and practices regarding deceptive advertising and political content across its services.