Tasmayee Laha Roy – Page 2

Disney and Warner Bros. to team up: Streaming bundle to challenge Netflix and Amazon

Earlier this year, Walt Disney's ESPN, Fox Corp and Warner Bros Discovery had announced a new sports platform to be launched later this year.(Images sourced from Unsplash)

Both companies will reportedly make announcements on details of the arrangement in the coming weeks.

91 percent believe fake news affects voting, yet many share unauthenticated news: Survey

Only 29 percent of individuals authenticate information through fact-checking websites. (Photo by Markus Winkler on Unsplash)

A survey by The 23 Watts revealed that 80 percent of the population alters their perceptions and opinions based on fake news influence and although 95 percent claim to authenticate news, 45 percent share unauthenticated news later found to be fake.

Hulu valuation dilemma: Third-party to decide price tag?

Their contract included a provision for a neutral third-party valuation if the initial assessments by each company's chosen banks differed significantly. (Photo by BoliviaInteligente on Unsplash)

JP Morgan Chase has reportedly valued Hulu for Disney at around $27.5 billion, while Morgan Stanley, representing Comcast, placed the value at over $40 billion.

Is forbearance the lifeline that can save India’s struggling broadcast industry?

Prasar Bharati has recently revised its e-auction policy for DD Free Dish slots allowing HD channels to participate in the bidding process. But with the latest TRAI tariff regulations, these HD channels too have to convert to FTAs to be on DD Free Dish.

In their initial submission to TRAI on the National Broadcasting Policy-2024 stakeholders have all pushed for forbearance. According to them forbearance is the only way to ensure a level plating field for stakeholders across board.

Indian market has unexplored opportunities: Warren Buffett

Alongside answering queries on interests in the Indian market Buffet also addressed some of Berkshire Hathaway's recent investment moves at the question and answer session of the Berkshire's annual meeting. (Image sourced from Moneycontrol)

Warren Buffett sees ‘unexplored opportunities’ in India’s market, but questions if Berkshire Hathaway has an edge to invest there.

Zee Media CEO Abhay Ojha moves on, Dr Idris Loya takes over

Prior to his tenure at Zee Media, Ojha held positions at organizations such as Star TV, Shop CJ, ZEEL, IndusInd Media, Turner, and HUL

Ojha joined Zee Media in February 2023 as the Chief Business Officer.

Head-to-head: Caresmith takes a jab at Bombay Shaving Company’s viral campaign

Rushabh Shah of Caresmith seizes an opportunity amid Bombay Shaving Company's controversial ad backlash.(Images sources from Linkedin, Unspalsh and Moneycontrol)

Caresmith founder Rushabh Shah took a satirical swipe at Shantanu Deshpande by creating his own ‘moment marketing’ campaign.

IPL 17 ads on TV up 15 percent as new categories and brands join the game

Naukri.com added an average of 24,500 resumes every day in Q2 of FY25

According to TAM, Parle Products, Sport Technologies, Vishnu Packaging, Vini products and Playgames 24*7 were the top advertisers in the first 48 matches of the IPL 2024.

Brand Street Integrated expands service offerings with acquisition of ‘3% Collective’

Gurgaon based Brand Street Integrated (BSI), is a comprehensive integrated marketing agency that assists businesses from launch to awareness, visibility, and penetration.

The collaboration is aimed at crafting immersive brand experiences for the clients.