Here’s a roundup of who might rescue TikTok from a total U.S. blackout.
Author: Sakina Kheriwala
MAST & MEH: Indriya, BoAt, Lenskart, Havell’s, and more
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.
Viva La Brand-volution: Coldplay’s 2025 India tour sees a marketing mayhem
From creative social media posts to vibrant billboards, brands seized the moment to capitalize on Coldplay’s long-awaited India tour, adding extra colour and ‘paradise’ to the musical event.
Great brands are built on timeless insights: HUL’s Rohit Jawa
HUL secures a 90.5% stake in the fastest-growing D2C skincare brand Minimalist, signalling an expanded foray into the premium beauty segment.
India’s hiring market poised for strong 2025 start as recruitment activity surges by 12%: Report
Over the last three months, an 8% increase in hiring activity highlighted sustained progress, showcasing the resilience and adaptability of Indian businesses in a dynamic market.
Google’s Vidhya Srinivasan expands role, now overseeing ads and commerce
Long-time Google ads leader assumes broader role, incorporating shopping, payments, and AI-driven innovations.
HUL’s Minimalist 90% acquisition a big big win for entire Indian D2C ecosystem: Aman Gupta
BoAt Lifestyle co-founder and CMO Aman Gupta praises the deal as a game-changer for Direct-to-Consumer brands, highlighting the immense potential of India’s emerging D2C sector.
Zomato founder addresses 10-minute delivery concerns, denies launching ‘private label’
Deepinder Goyal clarifies that Bistro is a separate platform catering to quick in-office meals and is not competing with restaurant partners.
Visionary leader and Nestle India CMD, Suresh Narayanan, joins Storyboard18’s Global Pioneers Summit
Suresh Narayanan of Nestlé, will share insights on leadership and innovation at the prestigious summit, set to spotlight global industry leaders and visionaries. To be held in March 2025, the Global Pioneers Summit is a celebration and exploration of the transformative potential of creativity, empowering individuals and businesses to craft a future that resonates with purpose and vision.
Samsung’s JB Park: Competition makes us better
“Will ‘fruit company’ be the dominant brand forever? I don’t think so,” said Samsung’s Southwest Asia CEO JB Park.