Cookies play a crucial role in digital advertising, helping advertisers track user behaviour, preferences, and browsing history. Here’s a roundup of the commonly used cookies based on their purpose.
Author: Sakina Kheriwala
Google CMO encourages young professionals to embrace career flexibility
Google’s marketing head Lorraine Twohill reflects on her own unconventional journey and advises future leaders to explore diverse roles, skillsets, and experiences, rather than fixating on a set career trajectory.
PM Modi sees vast opportunities for ‘concert economy’ after Coldplay’s successful tour
Prime Minister Narendra Modi highlights emerging sectors like wedding destinations, natural healing, and the “concert economy” as major drivers of growth in India.
Navigating cookies: Global enforcement cases and key judgments
A roundup of pivotal decisions and regulatory actions that reveal how cookie consent requirements—and user data privacy—are evolving across various jurisdictions.
Zepto relocates HQ from Singapore to India in pre-IPO move
According to the NCLT’s January 9 ruling, the relocation will streamline Zepto’s holding structure and pave the way for raising capital from both Indian and overseas investors.
Microsoft in talks to acquire TikTok: Donald Trump
Trump, who previously advocated for a full ban on TikTok, reversed his stance last year, claiming that the app helped him connect with younger voters during the 2024 presidential election.
Global AI leader Daniel Hulme to join Storyboard18’s Global Pioneers Summit
The Global Pioneers Summit 2025 will unite top innovators and decision-makers to explore disruptive ideas and foster impactful collaborations. Uncover strategies for overcoming challenges, driving innovation, and creating billion-dollar success stories.
Uber denies differential pricing based on phone models amid CCPA investigation
After concerns were raised over alleged price discrepancies between Android and iPhone users, Uber clarifies that ride prices are not influenced by the phone brand, and promises cooperation with authorities.
Diageo’s Hina Nagarajan to lead dialogue on Viksit Bharat at Storyboard18’s Global Pioneers Summit
A trailblazing leader, Hina Nagarajan brings her global perspective, inclusive leadership, and transformational approach to Storyboard18’s landmark event, Global Pioneers Summit, in March 2025.
CCPA issues notices to Ola and Uber over alleged Android-iOS fare disparities
Ride-hailing giants face scrutiny for reportedly charging different prices on iOS and Android devices for identical routes.