Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Author: Sakina Kheriwala
Apoorva Mukhija aka ‘The Rebel Kid’ erases Instagram posts after India’s Got Latent controversy
Social media influencer Apoorva Mukhija, known as The Rebel Kid, stuns her 3 million followers by deleting all content from her Instagram after a major fallout from the India’s Got Latent controversy.
Burnout crisis grips India’s IT sector: 25% of professionals work 70+ hours weekly: Report
A recent survey reveals that 72% of Indian IT professionals exceed the legal 48-hour workweek, with 25% working over 70 hours weekly, leading to high levels of burnout. Industry pressure to overwork is fuelling a cycle of exhaustion and discontent.
‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani
In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.
Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold ‘Turf Finder’ campaign
Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.
Movie theatres are never coming back, says Netflix’s co-CEO Ted Sarandos
Netflix’s co-CEO cites weak box office numbers and booming live events as indicators of the permanent shift away from cinemas.
Ranveer Allahbadia returns with a new podcast after India’s Got Latent row, netizens pour support
After weeks of being in the news following a controversy, YouTuber Ranveer Allahbadia made his comeback on March 31 with a powerful new podcast episode. In a reflective conversation with Buddhist Monk Palga Rinpoche, Ranveer delves into personal struggles and the wisdom he’s gained from the monk’s teachings.
Leo Puri steps down from Tata Sons Board, weeks after leaving HUL
Leo Puri recently resigned from Hindustan Unilever’s (HUL) board and continues to hold multiple significant positions in the industry.
ChatGPT hits one million users in an hour as Ghibli maker free image generation goes live
Following overwhelming success among premium users, OpenAI’s new image generation tool, powered by GPT-4o, is now available to all free-tier ChatGPT users, sparking a wave of creative outputs online.
Google to pay $100 million to settle 14-year-old ad lawsuit
The lawsuit alleges Google misled advertisers about the geographic locations of ads and failed to honour its “Smart Pricing” promise. The proposed settlement still requires court approval.