Author: Sakina Kheriwala

Google’s global search engine share falls below 90% for the first time in nearly a decade

The United States, traditionally one of Google’s strongest markets, experienced fluctuations with Google’s share peaking at 90.37% in November before falling to 87.39% in December. (Image: Unsplash)

As AI-driven models and alternative search engines gain traction, Google’s dominance in the search engine market is showing signs of decline, with its market share dipping below the 90% threshold.

Truecaller appoints Hemant Arora as VP – global ad sales business

During his tenure at TikTok, Hemant Arora led global accounts spanning Europe, the Asia-Pacific (APAC), and the Middle East, Turkey, and Africa (METAP) regions.

Hemant Arora brings a wealth of operational and revenue management expertise from organizations like TikTok, Times Network, Dainik Bhaskar Group, NDTV Media, and Discovery Networks South Asia.

Maha Kumbh 2025: Top brand campaigns making a splash

The epic convergence of faith, culture and tradition that occurs every 12 years — officially kicked off on January 13 and will run through February 26, 2025.

With an expected footfall of nearly 40 crore devotees, brands are going all out to connect and engage meaningfully. Here’s a quick look at the top campaigns making waves at the holy confluence.

LinkedIn appoints Jessica Jensen as chief marketing and strategy officer

Before Indeed, Jessica Jensen led teams and built strategies at high-profile companies such as Booking.com, Facebook (now Meta), Apple, Yahoo!, and the Boston Consulting Group (BCG). (Image: LinkedIn)

Jessica Jensen is also a board director at Cardlytics and a member of the f7 Operator Council—an investment fund comprising seven female leaders in the Silicon Valley.

WPP employees rally against four-day office return mandate

The employees, who represent some of the 114,000 staff under the WPP umbrella, have launched a petition urging CEO Mark Read to revoke the policy—an initiative that has already garnered over 11,000 signatures in four days.

The signatories contend that inflexible office policies can exact a mental and social toll on employees, pointing to a wealth of resources that question the productivity and engagement benefits of strictly enforced in-office schedules.