Author: Sakina Kheriwala

Britannia’s new OOH campaign champions sustainability by moulding billboard art

Titled "Nature Shapes Britannia," the initiative literally adapts to billboard designs to the organic contours of nearby trees—offering a striking visual metaphor of how the brand aligns with nature, rather than the other way around.

The campaign was devised in collaboration with creative agency Talented and various media partners, led by Coral Media.

Salt Brand Solutions appoints Sagar Mahabaleshwarkar as executive director

Known for his outstanding track record and global expertise, Sagar Mahabaleshwarkar's leadership will enrich Salt's creative vision and fortify its reputation as a cutting-edge brand powerhouse. (Image: LinkedIn)

Sagar Mahabaleshwarkar has led numerous award-winning campaigns, translating innovating ideas into mass media advertising, retail design, and experiential concepts.

Google must face mobile phone privacy class action, possible August trial

Advertisers that used Google’s ad services between 2011 and now could be eligible for damages, potentially rewriting the rules for how digital ad giants operate in competitive markets.

The tech giant failed to persuade a federal judge to dismiss a privacy class action accusing it of collecting personal data from people’s cell phones even after they opted out of tracking.