From transforming handwashing habits through edible reminders to building pop-up sanitation hubs, brands at the Kumbh Mela have seamlessly blended marketing with meaningful social impact. Here’s a roundup of some iconic campaigns during past Kumbhs.
Author: Sakina Kheriwala
Internship opportunities surge by 25% in 2024: Report
As India’s employers embrace practical training and skill development, 2024 sees record-high internship growth, increased inclusivity, and evolving role expectations. Industry observers anticipate further expansion, diversification, and higher stipends in the coming year.
Prabha Narasimhan to spotlight purposeful innovation at Storyboard18’s Global Pioneers Summit
An unmissable platform for decision-makers and innovators, the Global Pioneers Summit in March 2025 is all about exchanging ground-breaking ideas and building connections that matter. Hear from visionary leaders like Prabha Narasimhan, MD and CEO, Colgate-Palmolive (India), on how to unlock the power of transformative creativity in organizations.
Cricket, celebrities, and beyond: what Indian users asked Alexa in 2024
From cricket scores to celebrities’ net worth, 2024 revealed what captivated Indian Alexa users the most, as they turned to the voice assistant for everything from general knowledge to cooking tips.
India’s global tourism ranking improves to 24th; international arrivals surge
UNWTO figures show a nearly 32% increase in foreign visits, as government outlines expanded infrastructure and connectivity measures.
Google’s Preeti Lobana and Meta’s Sandhya Devanathan: Women trailblazers leading India’s big tech industry
Both Preeti Lobana and Sandhya Devanathan’s appointments are milestones in a broader trend of women rising to leadership positions in the global tech space.
Bombay HC division bench stays Rs 4.5 crore penalty against Patanjali Ayurved
The order suspends a single-judge ruling that had imposed heavy costs on Patanjali Ayurved over alleged trademark infringement of Mangalam Organics’ camphor products.
Google appoints Preeti Lobana as Country Manager and Vice President – India
Preeti Lobana previously served as Google’s vice president for gTech – process, partner, publisher operations, ads content, and quality operations.
BSC founder Shantanu Deshpande raises alarm on rapid food delivery and unhealthy eating habits
The founder of Bombay Shaving Company’s social media post sparks debate over ultra-processed foods, quick-delivery meals, and the future of nutrition in India.
Ustad Zakir Hussain, iconic tabla maestro and Padma Vibhushan awardee, passes away at 73
The tabla maestro was a recipient of numerous prestigious accolades, including the Padma Shri (1988), Padma Bhushan (2002), and Padma Vibhushan (2023). He also earned the Sangeet Natak Akademi Award in 1990 and the Fellowship in 2018.