Sakina Kheriwala – Page 10

India boosts tourism sector with infrastructure upgrades and digital innovations

Incredible India Tourist Facilitator (IITF) Certification Programme: A nationwide online training program designed to create a pool of trained professionals, enhancing the visitor experience at tourist sites.

Key efforts include revamped schemes, enhanced infrastructure, and new initiatives to boost domestic and international tourism.

MIB includes consumer affairs representative in IDC for TV ads and programmes regulation

Specific provisions in the Advertising Code, such as those under Rule 7(2)(viii)(B), Rule 7(4), and Rule 7(5), which address consumer-related concerns, often lead to conflicts or violations that the committee needs to examine.

The Inter-Departmental Committee, established in 2021 by the Ministry of Information & Broadcasting, was set up to address complaints and take corrective actions on TV content that violates the Programme and Advertising Codes under the Cable Television Networks Rules, 1994.

MAST & MEH: Knorr, IKEA, Swiggy Instamart, Bisleri, Zebronics, and more

Check out this week’s Mast & Meh to see which ads are jingling all the way and which ones are stuck in a silent night!

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Emily in Paris effect: 30% of Indian women flock to France in 2024: Report

Television shows like Emily in Paris inspired a wave of wanderlust, with 30% of Indian women choosing France as their dream destination. (Image source: Unsplash)

The report reveals that 48% of Indian travellers booked their flights just 0–7 days before departure, with short trips of less than seven days making up 66% of the itineraries.

3 in 4 urban Indians show high optimism for Circa 2025 – expect it to be better than 2024: Ipsos Report

In comparison to the global picture, India ranked 13th among 33 countries, with 71% of global citizens hopeful about the future.

The Ipsos Predictions 2025 Report reveals that 76% of urban Indians are hopeful for a better year ahead, even as they express concerns over inflation, job losses, and global security.

KV Kamath reveals his favourite app to Kunal Shah. And it’s not CRED.

Kamath also shared that he hasn't been to a store in years and he does all his shopping including groceries, online.

A veteran leader of India’s financial services industry, KV Kamath’s most-used app is Swiggy. In an insightful take on how users think, Kamath shared that he likes an app that “keeps pace” with him.

Gen Z, Millennials, and solo women adventurers drive 2025 travel trends: Report

Roughly 60.7% of travellers in 2024 were under the age of 35, illustrating the ascent of Gen Z and millennial influence on travel trends. (Image source: Unsplash)

In 2024, women accounted for 30% of solo visa applications, a figure expected to rise to 37% in 2025. Millennials and Gen Z women, largely in their 20s to 40s, are leading this growth. Top choices for these solo travellers include Bali, Thailand, and Japan, valued for their safety, affordability, and immersive cultural experiences.

Radhakishan Damani tops India’s self-made entrepreneurs list; Zomato’s CEO emerges second: Hurun India

Radhakishan Damani's retail empire is now valued at Rs 3.4 lakh crore, marking a robust 44% jump from last year's figures. (From L-R: DMart's Radhakishan Damani, Zomato's Deepinder Goyal)

Foodtech leaders and e-commerce pioneers dominate India’s Top 200 Self-made Entrepreneurs of the Millennia 2024 list, with a surge in valuations and new entrants like Zepto’s youngest founders breaking into the elite ranks.