Interactive Avenues wins social media mandate for Home Centre

The partnership aims to enhance the brand's social media presence through a strategic focus on innovative, clutter-breaking content designed to drive engagement and business growth.

Digital arm of IPG Mediabrands India secures account to elevate Home Centre’s social media presence with innovative content and community strategies.

Amazon Prime Video to introduce ads in India from 2025

Since its launch in India in December 2016, Prime Video has cemented itself as a leading entertainment platform, offering a vast selection of Indian and international films, popular shows, award-winning Amazon Originals, add-on subscriptions, and film rentals.

Prime Video will feature limited advertisements, aiming to offer fewer ads than linear TV, while providing an ad-free upgrade. No changes to Prime membership pricing in 2025.

Havas 2024 report highlights resilience amid ‘permacrisis’

The report introduces the term 'permacrisis' to describe the persistent nature of global challenges - ranging from climate change and rising living costs to political turmoil and humanitarian crises.

The global study reveals optimism, newfound resilience, and a growing sense of control in a world marketed by continuous disruptions.

Gen Z: The $2 trillion force reshaping India’s consumer landscape

With a collective spending power currently at $860 billion, they account for an impressive 43% of India's total consumption. (Image source: zyanya-bmo via Unsplash) )

With 377 million individuals, Gen Z emerges as India’s largest generation, wielding significant purchasing power that demands attention from brands and marketers. A new report from Snap Inc. and Boston Consulting Group reveals insights into their spending behaviours and the transformative impact on the Indian economy.

Upgrad cofounder and MD Mayank Kumar steps down to launch new startup

Coinciding with Mayank Kumar's exit, Upgrad founder and chairman Ronnie Screwvala is stepping up his engagement at the company. (Left to Right: Mayank Kumar, Ronnie Screwvala)

Mayank Kumar’s exit marks a shift at Upgrad as Ronnie Screwvala takes charge, while the edtech unicorn eyes a $50-$60 million funding round at a $2.25 billion valuation.