Author: Sakina Kheriwala

YouTube crosses 125 million paid subscribers, expands ‘Premium Lite’ tier

The new plan allows users to watch most videos ad-free across various content categories like gaming, cooking, comedy, and education, but excludes music videos, Shorts, and background play.

The Google-owned video-sharing giant continues its rapid paid subscriber growth, adding 25 million users in just over a year.

Infosys implements ‘system intervention’ to ensure 10-day office attendance

Effective March 10, 2025, Infosys will introduce system interventions to cap the number of remote working days, ensuring that employees fulfil the new hybrid work requirements while retaining some flexibility.

The directive primarily affects employees at job level 5 (JL5) and below, including software engineers, senior engineers, system engineers, consultants, and team leaders.

EU’s Michael McNamara at Storyboard18 DNPA Conclave | Pepsi vs. Coca-Cola 2025 war | YouTube’s crackdown on gambling content

Despite the 'war frenzy', some believe brands like Coke and Pepsi may not capture the public imagination as dominantly as they once did, mainly because the category itself is not as dominant as it once was. (Image source: CNBC)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Tech giants oppose YouTube’s exemption from Australia’s social media ban for children

While most major social media platforms are required to comply, YouTube is set to be excluded from the ban, as it is classified as an education tool.

YouTube has been granted an exemption from the ban as it is considered an educational tool and allows children to use its services under parental supervision through family accounts.

Bharti Airtel urges TRAI to regulate WhatsApp, other OTT platforms to tackle spam

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

Telecom giant calls for stricter oversight on platforms like WhatsApp and Telegram to curb fraud and unsolicited communication.

Perplexity CEO announces Rs 1 crore contest for Champions Trophy 2025 final

Perplexity CEO Aravind Srinivas took to social media to announce an exciting contest for the tournament’s grand finale. (Image: PPC Land)

Perplexity CEO Aravind Srinivas announces a grand prize as India secures a thrilling semi-final victory against Australia in ICC Champions Trophy 2025.