Sakina Kheriwala – storyboard18

Burnout crisis grips India’s IT sector: 25% of professionals work 70+ hours weekly: Report

The survey also revealed a broader concern over the pressure to overwork, with 75% of IT professionals feeling personally or observing co-workers facing expectations to exceed the standard workweek. (Image: Unsplash)

A recent survey reveals that 72% of Indian IT professionals exceed the legal 48-hour workweek, with 25% working over 70 hours weekly, leading to high levels of burnout. Industry pressure to overwork is fuelling a cycle of exhaustion and discontent.

‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani

The campaign was inspired by the traditional practice of applying a 'kaala tika' or black dot on children to ward off evil.

In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.

Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold ‘Turf Finder’ campaign

The campaign not only took home a Gold Lion at Cannes Lions this year but also introduced a future-forward way to think about urban space.

Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.

Movie theatres are never coming back, says Netflix’s co-CEO Ted Sarandos

Highlighting troubling industry data, Sarandos noted that the theatrical box office remains significantly diminished, down 40-50% from pre-Covid levels, with an additional 8% drop recorded this year alone. (Image: News18)

Netflix’s co-CEO cites weak box office numbers and booming live events as indicators of the permanent shift away from cinemas.

Ranveer Allahbadia returns with a new podcast after India’s Got Latent row, netizens pour support

The court extended its interim protection for Allahbadia, shielding him from arrest over police cases filed against him in Mumbai, Guwahati, and Jaipur.

After weeks of being in the news following a controversy, YouTuber Ranveer Allahbadia made his comeback on March 31 with a powerful new podcast episode. In a reflective conversation with Buddhist Monk Palga Rinpoche, Ranveer delves into personal struggles and the wisdom he’s gained from the monk’s teachings.

Leo Puri steps down from Tata Sons Board, weeks after leaving HUL

Leo Puri's departure from Tata Sons comes shortly after he resigned from the board of Hindustan Unilever (HUL).

Leo Puri recently resigned from Hindustan Unilever’s (HUL) board and continues to hold multiple significant positions in the industry.

ChatGPT hits one million users in an hour as Ghibli maker free image generation goes live

Powered by OpenAI's GPT-4o model, the image generation tool enables users to create visually striking images directly within the ChatGPT interface.

Following overwhelming success among premium users, OpenAI’s new image generation tool, powered by GPT-4o, is now available to all free-tier ChatGPT users, sparking a wave of creative outputs online.

Google to pay $100 million to settle 14-year-old ad lawsuit

The lawsuit, which was initially filed in 2011, claims that Google violated California's Unfair Competition law by charging advertisers for clicks on ads shown outside the geographic regions they selected.

The lawsuit alleges Google misled advertisers about the geographic locations of ads and failed to honour its “Smart Pricing” promise. The proposed settlement still requires court approval.

Storyboard18’s Global Pioneers Summit: Catch all the action and insights live!

The stage is set for the Storyboard18 Global Pioneers Summit 2025, taking place on March 28, 2025.

The Storyboard18 Global Pioneers Summit 2025 brings together industry leaders and creative visionaries to explore how innovation drives business growth and shapes global industries. With India emerging as a powerhouse of creativity, the summit spotlights transformative ideas redefining the future.