Author: Sakina Kheriwala

ChatGPT data stored outside India, copyright act does not apply in ANI case: OpenAI to Delhi HC

The case stems from ANI's copyright infringement lawsuit, which claims that OpenAI used its content without proper licensing to train ChatGPT, exploiting the agency's work for commercial purposes.

OpenAI tells Delhi High Court that its Large Language Model (LLM) training occurs outside India, arguing it is not liable for copyright infringement under Indian law.

Global Ads Spotlight: How Verizon and Beyonce’s Super Bowl ad broke the internet and the network

Verizon saw a 35% increase in sign-ups, proving once again that combining star power with a clever message can yield significant returns.

From “Beyoncé of the United States” to saxophone albums and space performances, Verizon’s star-studded campaign made history—and numbers. Read and watch in our Global Ads Spotlight column.

From Fevicol to fine taste: Bharat Puri’s legacy of building iconic brands

Bharat Puri’s professional milestones are impressive, but what sets him apart is his knack for crisis management and intuitive grasp of consumer behaviour. (Image: Pidilite)

As Bharat Puri moves into a non-executive role at Pidilite Industries, Storyboard18 revisits the journey of the brand visionary who shaped household names and led through crises, always with creativity, consumer insights, and courage at the core.

Apoorva Mukhija aka ‘The Rebel Kid’ erases Instagram posts after India’s Got Latent controversy

As the drama unfolded, Mukhija, who was also accused of making an inappropriate remark during the episode, found herself at the center of a media storm.

Social media influencer Apoorva Mukhija, known as The Rebel Kid, stuns her 3 million followers by deleting all content from her Instagram after a major fallout from the India’s Got Latent controversy.

Burnout crisis grips India’s IT sector: 25% of professionals work 70+ hours weekly: Report

The survey also revealed a broader concern over the pressure to overwork, with 75% of IT professionals feeling personally or observing co-workers facing expectations to exceed the standard workweek. (Image: Unsplash)

A recent survey reveals that 72% of Indian IT professionals exceed the legal 48-hour workweek, with 25% working over 70 hours weekly, leading to high levels of burnout. Industry pressure to overwork is fuelling a cycle of exhaustion and discontent.

‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani

The campaign was inspired by the traditional practice of applying a 'kaala tika' or black dot on children to ward off evil.

In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.

Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold ‘Turf Finder’ campaign

The campaign not only took home a Gold Lion at Cannes Lions this year but also introduced a future-forward way to think about urban space.

Gatorade’s innovative ‘Turf Finder’ campaign took over busy streets, and made space for play and winning big at Cannes Lions. Read and watch in our Global Ads Spotlight column.