Kashmeera Sambamurthy – Page 442

Simply Speaking: Social identity, conformance and acceptance

As a part of limited trial, until March, the see through bottles will be on sale across eight Tesco Express locations in the UK. (Representational image: Philip Myrtorp via Unsplash)

All-Powerful brands can create social norms for their acceptance and inject themselves into cultural codes that enhance their centrality.

CXO Moves: Britannia gets a CEO; Execs in at Gozoop, Samsung, realme, Rediffusion, Mindshare, CavinKare, JetSynthesys

A round-up of the executives climbing new rungs in careers and exploring new roles. (Representational image via Unsplash)

All the key executive moves in the world of brands.

Biz Moves: Bharat Media Group gets cracking; Carat India, Hashtag Orange and Option Designs win accounts

Here’s a round-up of the agencies who’ve won new clients and business. (Representational image: Museums Victoria via Unsplash)

Keep up with all the key business wins and account movements.

Bookstrapping: The Shortest History of India by John Zubrzycki

The author believes that India's proudest achievement has been its unbroken record as a liberal democracy; over seven decades it has successfully conducted 17 general elections and many state elections. The book also questions whether this is enough.

Let’s salute the author for attempting this extremely difficult book, which is also ridiculously easy to have an opinion on. Bookstrapping Rating: 4 stars

Thums Up unveils new ad campaign ahead of ICC Men’s T20 World Cup 2022

Jasprit Bumrah, Indian cricketer featured in ‘StumpCam’ campaign

The campaign, which features cricketers and superstar bowlers Jasprit Bumrah, Umran Malik, and Brett Lee, is promoting how fans get access to match moments, straight from the pitch.

India has a confidence that we don’t see elsewhere, KPMG’s Isabelle Allen

"Environmental, social, and corporate governance (ESG) is a big trend which is impacting both the companies and the consumer. It is important to understand how sensitive consumers are or will be to the ESG agenda," says Allen.

Allen talks about key consumer trends, new tech tools and the potential of social commerce

Manish Tiwary on Amazon India’s big festive campaign

Manish Tiwary, Country Manager and VP, India Consumer Business, Amazon

In an exclusive conversation with Storyboard18’s Delshad Irani, the country manager and vice president of India consumer business at Amazon India, tells us about the genesis of ‘Amazon Se Liya’ campaign and how it brings out the brand’s purpose.

Over 70% of Bharat users likely to make purchase online this festive season: Sharechat

As per the survey, around 44 percent of Bharat’s purchase decisions are influenced by social media. Additionally, discounts and offers are major factors that influence 49 percent of Bharat’s purchase decisions. (Representational image via Unsplash)

The report is based on an online survey among 2,843 ShareChat users aged between 18 and 40 years.

Deepender Rana and Soumya Mohanty on Kantar’s BrandZ India Report

Soumya Mohanty, managing director, Insights Division, Kantar and Deepender Rana, executive managing director, Insights, South Asia, Kantar

According to the report, Tata Consultancy Services (TCS) is the most valuable Indian brand in 2022. Listen in to know more.

EVolve 2022: EV brands are telling women—hop on!

The family scooter will be larger than their current offerings - the 450 series. It will offer more space and comfort.

Companies selling electric vehicles are speaking to women with a nuanced approach to understand their demands, and designing marketing campaigns that are inclusive. But is that enough?