Kashmeera Sambamurthy – Page 443

Throwback: For the love of your wife – The Prestige cooker ad

Raja Bundela was an upcoming actor at that time, and this commercial went a long way to give him recognition. He even opined that women would walk up to him and compliment him, “Pati ho to aisa”.

Today, ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkar’ seems outdated, sexist even, but it’s one of the most memorable taglines ever written.

CXO Moves: Execs move up, in and out at Bacardi, Ogilvy, Bisleri, Havas, Mindshare, and more

A round-up of the executives climbing new rungs in careers and exploring new roles. (Representational image: Sabrina Wendl via Unsplash)

All the key executive moves in the world of brands.

Biz Moves: Leo Burnett, Grapes, FCB Interface, L&K Saatchi & Saatchi bag new business

Here’s a round-up of the agencies who beat competition to bag new clients and business. (Representational image: Vikram Sundaramoorthy via Unsplash)

Keep up with all the key business and account wins and movements.

Bookstrapping: ‘Portrait of an Unknown Woman’ by Daniel Silva

Daniel Silva has authored twenty-five novels, including very popular ones like The Other Woman, The New Girl, Moscow Rules, The Defector, The Rembrandt Affair, Portrait of a Spy and The Order.

All entertainment requires a leap of faith and an emotional connection to the creator’s art. Bookstrapping Rating: 3.5 stars.

Will the festive season continue to ride on the revenge spending wave of 2021?

The festive season will definitely be similar to last year and better than 2020 as well as 2019 in terms of consumer spending. (Representational image via Unsplash)

A 15 to 20 percent jump in festive advertising spends over 2021 is expected.

Sumanto Chattopadhyay to retire from 82.5 Communications

Sumanto Chattopadhyay, chairman & chief creative officer of 82.5 Communications

Anuraag Khandelwal and Mayur Varma will take on the creative leadership role as joint chief creative officers, 82.5 Communications India.

TCS is India’s most valuable brand: Kantar BrandZ report

The top ten spots were taken by Tata Consultancy Services, HDFC Bank, Infosys, Airtel, Asian Paints, State Bank of India, LIC, Kotak Mahindra Bank, ICICI Bank and Jio. (Representational image via Unsplash)

The country’s top 75 brands are worth a combined USD 393 billion according to Kantar BrandZ Most Valuable Indian Brands report.

An agency can only be good if you brief them well: Capgemini’s Virginie Regis

In a wide-ranging exclusive interaction with Storyboard18, Virginie Regis, chief marketing and communications officer, and member of the Group Executive Committee at Capgemini, talks about the role of a modern marketer, metaverse, AI and ML, the talent crunch, client-agency relationships and sports as a marketing avenue.

The IT major’s global CMO talks about the evolving role of a modern marketer.

Biz Moves: Mirum, Essence, Beam and Words, Madison Media Infinity

Find out which agency team scored new clients and big business in the past week. (Representational image: Gustavo Campos via Unsplash)

Keep up with all the key business and account movements.

CXO Moves: Ogilvy, Dentsu, Publicis, Sony Liv, Prime, Edelweiss, Jubilant and more

Ogilvy gets a new India-born top boss in Devika Bulchandani, while Dentsu International loses its head, Wendy Clark. (Representational image: Brooke Lark via Unsplash)

All the key executive moves in the world of brands.