Festive – storyboard18

Will the festive season continue to ride on the revenge spending wave of 2021?

The festive season will definitely be similar to last year and better than 2020 as well as 2019 in terms of consumer spending. (Representational image via Unsplash)

A 15 to 20 percent jump in festive advertising spends over 2021 is expected.

Travel 2022: Why did Cleartrip change its logo design?

Cleartrip said that the new brand identity represents the company’s refreshed customer-focused approach to enable an easy hassle-free travel journey and encourage customers to travel more. (Representational image via Unsplash: The Travelling Companions, 1862. By Augustus Leopold Egg)

CMO Kunal Dubey sheds light on the new logo, travel trends and the OTA’s future plans