Author: Imran Fazal

Nazara sells 94.86% stake in Openplay, will invest Rs 2.17 crore in ReelSaga

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

ReelSaga, founded in 2024, aims to become a leader in India’s serialized short drama video market, a rapidly growing segment in the US and China.

Cable operators demand regulatory parity as FAST ‘blurs’ broadcasting boundaries

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.​

The cable operators’ association has also written to the Ministry of Information and Broadcasting (MIB), urging it to direct these OTT platforms to restrict the transmission of live channels.

No brands, no dreams: Esports for women dead in India

According to industry experts, male players in top-tier esports organizations earn between Rs 2-3 lakhs per month, while their female counterparts are paid a mere Rs 30,000-40,000.

Esports in India has seen a meteoric rise over the past decade, but it has remained largely male-dominated. While various organizations have attempted to foster female participation, their efforts have been short-lived.

Publicis to acquire data and ID technology group Lotame

Despite global economic uncertainties, Publicis reaffirms its full-year guidance, projecting an organic growth of 4% to 5% and aiming for a slight improvement over the 18% margin achieved in 2024.

Led by Founder and CEO Andy Monfried, Lotame will be positioned as part of Epsilon, accessible to all Publicis clients and teams to enhance their ability to deliver personalized marketing services at scale.

Creativeland Asia takes WinZO to court, cries foul over misuse of creative idea

Storyboard18 had first reported the legal battle on March 5, titled “Creativeland Asia Takes WinZO to Court, Cries Foul Over Misuse of Creative Idea.”

The order copy stated that before a formal agreement could be entered into, WinZO (Respondent) has made an application for registration of the tagline “Jeeto Har Dinzo” in its name as a trademark.

RMG industry welcomes YouTube’s crackdown on illegal gambling content

This update builds on YouTube’s existing policy prohibiting links to external sites that violate its rules, including unapproved gambling websites.

YouTube announced that from March 19, it will no longer permit content that directs users to “unapproved” gambling websites through links, images, text, logos, or verbal references.

‘Big Tech must pay its fair share’, says Michael McNamara, Member of EU Parliament at Storyboard18 DNPA Conclave

When asked about India's approach to data regulation, McNamara is careful not to impose recommendations but recognizes the growing importance of legal safeguards.

McNamara highlights that while AI legislation does address data concerns, it primarily focuses on managing the risks inherent in artificial intelligence rather than regulating the unlawful use of data.