Author: Imran Fazal

Esports industry divided over forming anti-poaching body

The newly assembled team, which had a combined prize pool earnings of approximately INR 2.5 crores ($276,703) in FY23.

Recently, esports team owners have raised concerns about the poaching of esports athletes by other organizations offering higher salaries, which violates existing contracts between team owners and players.

Breaking: Advertisements & sponsorships rise by 70% for Olympics 2024

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

SBI and JSW Group are the co-presenting sponsors, Thums Up and Herbalife have joined as associate sponsors, other brand partners include AMFI,MRF, Bacardi Martini, Punjab National Bank for Paris Olympics 2024 which will be broadcasted on Sports18 and streamed on JioCinema.

Exclusive: MIB to evaluate which products in health sector will require SDCs

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

According to recommendations made by industry stakeholders, food companies which fall under the purview of Food Safety and Standards Authority of India (FSSAI) will need to acquire an SDC to advertise on any medium.

ShareChat partners with JioCinema for Olympic Games to enhance user experience

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

Being the official digital partner for the Olympic Games, Sharechat and Moj will provide plethora of engaging content, including interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience, ensuring the users stay updated with the riveting action.

‘Hackers are trying to create better hacks’, says Krafton

Recently, Nodwin Gaming disqualified and banned three teams from the Philips OneBlade Battleground Mobile India Cup 2024 for cheating by using unauthorized and unethical methods during the official esports tournament.

Krafton is streamlining the process for tournament organizers and are resolving issues around organizing third party tournaments in the country.

Union Budget 2024: Government to spend Rs 1,089 crore for information and publicity

With an aim to ensure ensure responsible digital advertising, MIB had launched the Digital Advertisement Policy in November, 2023.

According to the budget expenditure report for 2024-2025, the government has allocated Rs 36.93 crore for Art and Culture and Rs 2,959.94 crore for Broadcasting. Furthermore, the government has allocated Rs 23 crore to the National Film Development Corporation.

Adman Brendan Pereira passes away

In March 1972, Pereira co-founded Chaitra Advertising (now Leo Burnett) with Walter Saldanha. He left Chaitra in 1983 to establish his consultancy, Glima. Later, he supported the formation of Nova Advertising Palace.

Pereira’s journey in advertising began in 1945 when he enrolled at the Sir J.J. Institute of Applied Art, where he studied block-making, lithography and photography.

Naturals Salon appoints Sanjay Enishetty as CEO

His key responsibility areas (KRAs) will focus on expanding the business globally, introducing tech and innovative solutions in the beauty segment, and launching new initiatives that will enhance brand and drive growth

Prior to joining Natural’s, Sanjay was a founder at 99SA Ventures, an early stage SaaS focus operator model fund plus venture studio and also had an advisory position at T-Hub, which is India’s largest innovation hub for startups located in Hyderabad.