Imran Fazal – Page 25

Raymond Lifestyle to increase ad spends, plans disruptive expansion in Saudi Arabia

RLL aims to double its EBITDA to over Rs 20 billion by 2028.

With muted H1, Raymond Lifestyle Limited is expecting double digit growth in H2 during the wedding season

Influencers likely to take a pie from State governments’ traditional media budget

The move seeks to prevent tactics that circumvent existing legislation and protect the financial interests of the country’s journalism sector.

Experts believe that the state governments will reduce its Print budget and allocate it to influencer marketing.

EXCLUSIVE: Cuffe Parade residents write to BMC, oppose illegal and digital hoardings

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

Rahul Narwekar, Maharashtra Legislative Assembly Speaker told Storyboard18 that the government is very focused on keeping Mumbai away from illegal hoardings

SEBI regulates policy around social media influencers in India

According to the new circular, any person or entity providing stock-market education must avoid providing investment advice or making performance claims unless they are registered with SEBI. (Representational image via Unsplash)

No person regulated by SEBI, nor their agents, may have any direct or indirect association with anyone who provides advice or recommendations, directly or indirectly, related to a security or securities.

Exclusive: Centre, State governments testing anti-deepfake tech, likely to launch this year

In November 2023, Minister of Information and Broadcasting Ashwini Vaishnaw announced that the government would begin drafting regulations specifically to address deepfakes.

Recently, cricketer Virat Kohli fell prey to deepfake video which went viral on social media platforms.

Cricket content, one-sec reels booming on our platforms in India: Meta

In addition, Instagram has introduced new features such as comments in stories, birthday notes, and cutouts in DMs.

On Thursday, Meta launched its Creator Lab in India, an educational content series featuring popular Instagram creators from India.

‘Not worried of Shein entering Indian market’, says CEO of Brand Studio Lifestyle

Brand Studio Lifestyle, which operates Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, has expanded its offline presence with Highlander and Tokyo Talkies.

The house of fashion brands, which operates brands like Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, is aggressively adopting an omnichannel approach.

Union Cabinet approves e-auction proposal, expansion of private FM radio in 234 cities

The rollout is also expected to create new job opportunities and promote local dialects and culture, supporting the government's 'vocal for local' initiative.

This expansion is aimed at meeting the growing demand for FM radio in areas that currently do not have access to private FM broadcasting.

CCI approves Disney Star and Viacom18 merger

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

In May 2024, The Mumbai bench of the National Company Law Tribunal (NCLT) had approved the merger plan involving Reliance Industries Ltd’s Viacom18, its wholly-owned subsidiary Digital18, and Walt Disney’s Star India.