#Quantum Brief – Page 4

India At 75: Community brands in India and how they were built

Some brands born at the dawn of a free India grew slowly over the decades, serving specific communities in India and across the world. (Representational image: Sikandar Ali via Unsplash)

A selection of distinctly Indian brands from across the nation which have endured through the ages, fuelled by the patronage, love and loyalty of communities.

Biz Moves: Interactive Avenues, Verve Media, Foxymoron and Grapes

The Zoo Media network, which owns FoxyMoron, has defined a regional content focus as 'Naya Bharat'. (Representational image: via Unsplash)

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Mast & Meh: Bournvita, McDonald’s, Asian Paints, Sleepyhead, Man Matters, Chess & Country Delight

Image: A still from McDonald's 'Meals Make Families' ad.

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

Why are Indian brands advertising in NYC’s Times Square?

Nasdaq billboard at Times Square, NYC

Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.

Mast & Meh: Cadbury’s lost connection; Thumbs up for WhatsApp, Dezerv & Thums Up

Thums Up's new campaign commemorating 75 years of India’s independence is an ode to inspirational people who’ve helped build India. (A still taken from latest Thums' Up ad)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

Tuffs shoes: Running into controversy

Milind Soman and Madhu Sapre appeared in the buff for a series of six photos for Tuffs shoes.

Look back at the iconic Indian ad featuring nude figures of Madhu Sapre and Milind Soman locked in embrace with a python draped around their torsos.

BCCI cricket sponsorship rights – what’s in it for Mastercard?

The title sponsorship spot with BCCI could play an instrumental role in bringing back the excitement in the credit card category, say experts. (File image)

Mastercard is set to replace Paytm as the title sponsor for BCCI’s international and domestic cricket matches till 2023. This move can put the credit cards major back in the spotlight which had shifted to digital wallets and BNPL products.

Why did WhatsApp use a classic Hindi song for its user-safety campaign ‘Scam Se Bacho’

Conceptualized by BBDO India, the Scam Se Bacho ads have been directed by Shimit Amin, a film director and editor known for award-winning films like 'Chak De! India'.

WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message – ‘Scam Se Bacho’

Mast & Meh: Parle serves a crisp ad, a Licious biryani spot flops; plus Naukri, Duroflex, Redmi ads review

The new Naukri.com commercial scores high on relatability. (A still from Naukri.com's ad film)

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

Throwback: Wah Taj! Effort that leads to perfection

Ustad Zakir Hussain. (Photo: Krupasindhu Muduli via Wikimedia Commons 3.0)

The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.