McDonalds – storyboard18

‘We prefer doing L&M deals in the domestic market,’ says Saurabh Kalra of McDonald’s

As of June 2024, the chain operated 403 restaurants across 66 cities. Of these, 92% featured McCafés, 86% were Experience of the Future (EOTF) locations, and 20% included drive-thrus.

The quick-service restaurant (QSR) chain plans to open approximately 580 to 630 restaurants by December 2027, averaging 40 to 50 new locations annually.

Mast & Meh: Bournvita, McDonald’s, Asian Paints, Sleepyhead, Man Matters, Chess & Country Delight

Image: A still from McDonald's 'Meals Make Families' ad.

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.