#Quantum Brief – Page 3

Kusha Kapila packs a punch for Tata Motors’s Punch

Stills from Tata Motors' ad featuring Kusha Kapila

The company’s viral campaign featuring the popular influencer promoting Tata Punch has garnered attention and a thumbs up. Here’s why.

Mast & Meh: Tinder, The Sleep Company, Sleepy Owl, WhatsApp, Limca

Still from Casio India - Live Your Dream

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

India is the first country where Meta launched a No Cost EMI for advertisers

Looking ahead to 2025, the industry is all set for further expansions, with an anticipated compounded growth rate of 9.86 percent, aiming for Rs 1,12,453 crore. (Representational image via Unsplash)

The company also announced 24×7 chat support for all advertisers.

Biz Moves: L&K Saatchi & Saatchi flies away with Akasa; Social Panga, Kinnect, Team Pumpkin land new biz

"Our competitors are ordering new chairs in response to Akasa's chair," the late Rakesh Jhunjhunwala said on August 8, a day after the Mumbai-based company launched commercial operations. (Representational image: Joshua Fuller via Unsplash)

Keep up with all the key business wins and account movements in adland.

Why doesn’t controversy go off the menu for Zomato ads?

Zomato has landed in multiple controversies over its advertising. The latest is a hyperlocal ad featuring actor Hrithik Roshan.

Even as netizens trolled Zomato for its Mahakal reference in a new campaign, experts sympathize with the brand.

Mast & Meh: Swiggy, Shopsy, JSW Paints, Vadilal, Cleartrip, ResMed, Paytm, Country Delight

A shot from Ladies Who Lift (#LWL) by MuscleBlaze

Find out who made the cut and who got cut in Storyboard18’s weekly pick of the best and boring ads.

Thums Up needs to be an iconic brand with every generation

"For Indian consumers, affordability is still critical. As we have a long way to go to recruit more consumers, this is going to be critical. We are trying to ensure that on the affordable packs, we are not making big price increases," says Roy

The Coca-Cola Company’s marketing VP, Arnab Roy, on Thums Up’s next billion .

Throwback: Melody – very very chocolatey

Decades later, Bollywood movie Chichhore made this classic line contemporary again. The movie character, played by Sushant Singh Rajput, asks a canteen staff member, “Yeh aloo hai yah kaddu?” and the staff member replies, “Melody khao, khud jaan jao”.

Melody today remains a part of the bouquet of other confectioneries that Parle offers, but retains its unique place in the hearts of the customers.

Biz Moves: Enormous, Contract, Publicis Groupe come out on top

Topping LinkedIn's list CRED, valued at $6.4. The fintech startup is also setting new benchmarks for employee well-being by offering benefits such as ElderCare, egg freezing, and one-on-one support for mental wellness to its employees. (Representational image via Unsplash)

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18’s Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Mast & Meh: Kotak Mahindra, Spotify, ITC, Britannia, Maruti, Porter, Hero and more

Porter has managed to knock it out of the park with its first ad campaign.

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.