Tag: Digital

Dish TV and Airtel call to bring Prasar Bharati’s OTT platform under TRAI’s ambit

Leading Fast-Moving Consumer Goods (FMCG) brands Amul and Mondelez are now advertising on Prasar Bharati's over-the-top (OTT) platform, WAVES.

Stakeholders are calling to bring Prasar Bharati’s recently launched family-friendly over-the-top (OTT) platform, WAVES, under TRAI’s regulatory framework. WAVES was launched on November 20, 2024.

Shorts falling short?: YouTube plays catch-up with ad blitz for its short video feature

An analyst in the IoT space added, “The premiumization trend in the country has reduced the effectiveness of ‘spray and pray’ advertising on digital formats.

YouTube is playing catch-up with an aggressive ad blitz for Shorts, targeting brands. Will it be able to reel in advertisers? Big tech companies are also facing competition from homegrown Short Format Video (SFV) platforms taking away brands’ attention and budgets.

Brain rot: Oxford’s 2024 ‘word of the year’ that’s got us all scrambling

Brain rot is what happens when your brain feels like mush after endless scrolling through TikTok videos, viral memes, and the kind of content that doesn't even pretend to challenge your mind. (Image source: Unsplash)

From TikTok memes to viral nonsense, the term ‘brain rot’ has come to define our collective struggle with mind-numbing online content. Here’s what it means and why it’s taking over.

Amagi acquires Argoid AI to accelerate AI-driven innovation in the M&E industry

Argoid’s founders, Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E, will join the Amagi team.

By integrating Argoid AI’s algorithms into Amagi’s existing platform, this acquisition will boost the functionality of Amagi’s product suite, Amagi NOW and CLOUDPORT offerings, enabling media companies to make faster, smarter, and personalized content scheduling decisions at scale.

Apple faces new lawsuit over alleged surveillance and restrictions on employee speech

The Apple Store app brings a wide array of features designed to streamline the shopping experience. It includes dedicated tabs to explore the latest Apple products, accessories, and services.

Apple is accused of illegally monitoring employees’ personal devices and restricting discussions on pay and working conditions, with a new lawsuit filed in California.