Tag: Digital

Can a change in IT rules bridge the gap for fair revenue sharing between big tech and publishers?

Blocking is not a new element in this situation. In markets like Australia, Facebook threatened to block news content and also went ahead with the implementation of the News Media and Digital Platforms Mandatory Bargaining Code. (Representative Image: Luca Bravo via Unsplash) (Representational image by Conny Schneider via Unsplash)

The amendment proposed amendment would prohibit platforms from banning sites of providers that participate in collective negotiations or arbitration.

The human mind is the most powerful tool to ever exist: Infosys’ NR Narayana Murthy

For a company like Infosys, the only insurance it has is the ability to innovate. Murthy said that as long as CEOs encourage such thinking among employees, then one need not worry about ChatGPT. (Image sourced from Forbes India and YouTube)

N. R. Narayana Murthy, co-founder and chairman emeritus, Infosys and Nikhil Kamath, co-founder, Zerodha about AI technologies gaining prominence and if and how it will cause a disruption to businesses.

MAdtech Point: UPI, ONDC, OpenAI and all things open in the world internet

The year 2025, according to the study, will cement AI as an "enabler" rather than a mere disruptor.

Open Network Protocols are difficult to build. More so it is difficult to populate. Unless and until other participants beyond the buyer and the seller viz., discovery and delivery join the network, it is going to be difficult to scale up.

How changing technology will allow new age marketers to connect with Bharat

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

Priya Narasimhan, head of revenue and partner growth at PhonePe, Ajay Dang, president and head of marketing at Ultratech, Snehil Khanor, Director, Truly Madly, MVS Murthy, CMO, Federal Bank and Milind Pathak, chief business officer, Routemobile talk about the evolution and impact of tech in marketing.

Elon Musk wonders if OpenAI doing something ‘dangerous to humanity’ could be reason for Sam Altman’s sacking

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

Elon Musk has stoked fears that OpenAI doing something ‘potentially dangerous to humanity’ was the reason for Sam Altman’s surprise ouster from the artificial intelligence startup.

Proposed broadcasting Bill sparks concerns over creative freedom, content impact on OTT

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

Media experts argue that the recommendations of the draft Broadcasting Services Bill may lead to content cuts and pricing changes and hinder the independence of OTT platforms, impacting both creators and consumers.

MAdtech Point: MAdTech Stack has a far bigger social responsibility in harnessing artificial intelligence

Generative AI, once the domain of science fiction, now sits at the fulcrum of a new world order. Its content creation and data analysis prowess has ushered in an era of personalised consumer experiences at a previously unimaginable scale. (Representative Image: Mohamed Nohassi via Unsplash)

It is advertising that runs the internet. The advertising industry, therefore, has a far bigger responsibility in ensuring that artificial intelligence led solutions does not go unchecked.