Google India’s year in search 2024: A kaleidoscope of curiosity

In 2024, India's searches painted dynamic picture of a country embracing an ever-widening range of topics—from on-screen stories and sporting rivalries to global events and everyday know-how. With billions of queries each day—and 15% of them entirely new—India's curiosity spanned entertainment, relationships, culture, sports, and practical advice.

From blockbuster entertainment and sports fervour to practical inquiries and cultural moments, Google’s Year in Search reveals a nation eager to explore, learn, and engage with the world.

Glance launches AI-powered Glance TV in partnership with Airtel

Airtel’s vice-chairman and managing director, Gopal Vittal, proposed extending the digital consent acquisition (DCA) framework to OTT platforms, enforcing Know Your Customer (KYC) verification for users, and integrating these services into a centralised spam blacklist system.

With content sourced from top publishers, Glance TV delivers live updates and trending stories in a variety of categories, including sports, business, technology, and automobiles, on static screens.

Gen Z leads consumer spending in India’s youthful market: Dentsu-PhonePe Report

The millennial and Gen Z cohorts, in particular, are influencing market dynamics, creating a highly tech-savvy and trend-driven environment.

India’s demographic diversity is reshaping the consumer landscape, with Gen Z driving trends in food, beverages, and retail, while Gen X focuses on financial services, healthcare, and agriculture, according to a new report by Dentsu and PhonePe.

Perplexity AI expands publisher partnerships, offers ad revenue to media brands

The move comes as the industry reassesses AI-focused gadgets like Humane’s AI Pin and the Rabbit r1, both of which launched to lukewarm reviews. Many investors now believe smartphones are the most practical route to bring AI to users at scale.

The growing network includes partners from the UK, Japan, Spain, and Latin America, enhancing global reach and content diversity.

93% Gen Z fans consume sports via a digital channel: Deloitte-Google Report

Gen Z spends more time per week on sports content than any other generation, with 34% reporting increased engagement over the last two years, according to the report.

46% Gen Z fans engage frequently with sports during the off-season, compared to a significant drop among Millennials and Gen X that comprise 40% and 37%, respectively.