Tag: Digital

Will AI be the end of creativity?

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

Biases inherent in AI training data pose a significant concern, writes Fractal’s Bhaskar Roy.

Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?

New age brands or start-up brands are more driven by looking at the clutter breaking ideas that can help them get traction. But, they don’t really look at things from a long term perspective. (Representative image by Nick Fewings via Unsplash)

Top advertisers said that the divergence in projections is due to differences in digital Adex numbers and agencies’ own vantage and advantage.

Meta bans Facebook, Instagram accounts of Iran’s Supreme Leader Ayatollah Ali Khamenei

Khamenei's Persian-language account had more than 5.1 million followers, while his English-language account had more than 204,000. Khamenei, who has been in power since the death of his predecessor Ruhollah Khomenei in 1989, previously had accounts suspended on Instagram in 2019, but they were later restored. (Image source: News18)

Ayatollah Khamenei still maintains an account X, formerly Twitter.

Meta to start labelling AI generated content across all Meta platforms

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

This step will help to regulate the potential malicious use of AI and protect the users from misinformation and disinformation on social media.

Parliamentary panel concerned about Walmart-backed PhonePe, Google Pay’s dominance in UPI market

The committee further added that fintech firms must be asked to generate awareness around safe transaction methods and bogus methods used by fraudsters to dupe people, through their app's interface in the form of creatives, pop-ups etc. (Image source: Unsplash)

Parliament’s Standing Committee also expressed deep concern on the “trust deficit” in India’s digital payment system, citing a loss of Rs 5,574 crore to cyber frauds in just six months between April and September of 2023.

Zero tolerance to any content violations from platforms and users involving minors: MoS Rajeev Chandrasekhar

When asked if the IT Rules are far-reaching Chandrasekhar said, “Anybody who characterizes the IT Rules as being arbitrary or far reaching or censorship has not read the IT Rules well.”

Rajeev Chandrasekhar, Minister of State, Electronics and Information Technology, Government of India, on platforms and safety of digital Nagriks.

What is the price for responsible use of consumer data?

In a continuously evolving market, where uncertainty is the only certainty, businesses are preoccupied with maintaining a sustainable growth trajectory. (Image source: Unsplash)

Recent programmatic transparency study from ANA threw some light on this. Close to 23$ went towards automation and 6$ went towards related data, presumably additional to the existing cost of advertising. So net net, give or take, cost of digital advertising is around 40$ for every 100$ spent, writes Gowthaman Ragothaman.

WhatsApp to introduce a new feature that allows users to pin frequently visited channels

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

The feature would simplify access to specific channels, thus eliminating the requirement to scroll through the entire list.

It is time for Open Network Audience Marketplace in India

At the recent Storyboard18 DNPA Conclave and Awards 2024, Rajeev Chandrasekhar, Minister of State for Electronics, and Information Technology in the Government of India, said, "“We are certainly not of the opinion that our internet with 120 crore Indians that are going to be consuming it by 2025 should be catered to by the big islands on the internet be on e-commerce or search or social media or ad tech. That is the basic principle that guides our approach to this issue as a government."

ONAM (Open Network Audience Marketplace) can be built as a decentralized audience marketplace where brands and publishers can share their respective customer details, find the match, target, re-target, and conduct advertising campaigns, writes Gowthaman Ragothaman.