IPL 2024 ad rush: Lower barriers attract over 1000 brands to digital platforms

As per insiders close to developments, the number of small ticket size deals JioCinema signed last season was upwards of 600 with the smallest deal having a price tag as low as Rs 1 lakh. (Image source: twitter.com/IPL)

Furthermore, CTV (connected television) universe is on a growth trajectory in India, with advertising on CTV going from Rs 450 crores to Rs 1000 crore in 2023.

Will AI be the end of creativity?

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

Biases inherent in AI training data pose a significant concern, writes Fractal’s Bhaskar Roy.

Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?

New age brands or start-up brands are more driven by looking at the clutter breaking ideas that can help them get traction. But, they don’t really look at things from a long term perspective. (Representative image by Nick Fewings via Unsplash)

Top advertisers said that the divergence in projections is due to differences in digital Adex numbers and agencies’ own vantage and advantage.

Meta bans Facebook, Instagram accounts of Iran’s Supreme Leader Ayatollah Ali Khamenei

Khamenei's Persian-language account had more than 5.1 million followers, while his English-language account had more than 204,000. Khamenei, who has been in power since the death of his predecessor Ruhollah Khomenei in 1989, previously had accounts suspended on Instagram in 2019, but they were later restored. (Image source: News18)

Ayatollah Khamenei still maintains an account X, formerly Twitter.

Meta to start labelling AI generated content across all Meta platforms

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

This step will help to regulate the potential malicious use of AI and protect the users from misinformation and disinformation on social media.