Digital – Page 42 – storyboard18

Brand Reputation trumps Cashback when choosing digital payment platforms

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

In its latest report to help marketers formulate strategies for digital commerce, Kantar highlights that 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60%.

MeitY to release draft DPDP rules for public consultation after Budget session

The drafting of these rules has been completed and they will soon be available for public comment.

Google loses antitrust case; US judge rules Google illegally held monopoly in search, text advertising

By launching stores in India, Google aims to replicate Apple's retail strategy

The ruling marks the first anti-monopoly decision against a tech company in decades. Google said the company would appeal the ruling.

The Complexity and Impact of AI: Towards a multi-stakeholder approach to AI governance

(Image: nguyen-dang-hoang-nhu via Unsplash)

A global conversation has emerged around the concept of “responsible AI,” emphasizing the need for development and deployment that prioritizes human well-being and societal values, writes tech policy expert Kazim Rizvi.

Infibeam Avenues to acquire majority stake in Rediff; Ajit Balakrishnan to continue as an advisor to the firm

Infibeam Avenues said that Rediff’s user base offers fertile ground for cross-selling financial products using artificial intelligence such as loans, insurance, and investment products. (Image source: X and Facebook)

The Rediff acquisition will allow the payments infrastructure firm to diversify its offerings and increase user engagement, Infibeam stated.

Don’t expect advertising to be a primary driver of revenue growth in 2024 or 2025: Netflix

The EOW has summoned executives from Los Gatos Production Services India for questioning and is conducting a thorough investigation.

The near term challenge (and medium term opportunity) is that Netflix is scaling faster than its ability to monetize the growing ad inventory.

India’s customer experience crisis: $55 billion lost due to poor service

Indians are becoming less patient and increasingly frustrated with losing time on slow customer services by companies. (Photo: Unsplash)

A ServiceNow survey revealed that at least 90% of individuals in India have had to spend time trying to resolve an issue or complaint with organizations in the Telecommunications (92%), Retail & E-commerce (90%), and Financial Services industries (90%).

The Paris Olympics opener attracts 28.6 mn US viewers

The growth in the sponsorship and brand deals has been significant since the Tokyo Olympics 2020, which took place in 2021 due to COVID-19 pandemic. (Image source: Unsplash)

It is the most watched start as compared to 40.7 million watched during the London 2012 Olympics opener, and 26.5 million viewers at The Rio de Janeiro 2016 Games ceremony.

HCLTech targets training 50,000 people on Gen AI and AI skills

This follows the announcement the company made in May 2024.

HCLTech chief C. Vijayakumar said they continue to see a lot of AI and GenAI-related opportunities.