Dr Verghese Kurien of NDDB gave FCB Ulka a simple brief – to create advertising that made milk relevant.
Tag: brand marketing
Simply Speaking: Emotion as a marketing lever – you can’t wish it to happen!
Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy.
The big break-up: What happens when influencer couples split?
Influencer couples are a hot deal for brands, promising double engagement and reach. But when couples part ways do they have to kiss brands goodbye too?
Why are Indian brands advertising in NYC’s Times Square?
Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.
Zakir Hussain’s iconic Wah Taj ad moment: Effort that leads to perfection
The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.
Mast & Meh – The best and worst ads this week
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. This week, we introduce a special category – Ugh. Read on to find out who earned the special distinction.
Leaders of the future have to be outstanding human beings: Nestle MD
Suresh Narayanan tells Storyboard18’s Delshad Irani how the company is sustaining all the momentum in consumption that came during the pandemic for flagship brands like Maggi.
In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins
Chhatwal on IHCL’s brandscape and Dawkins explains business intelligence
Marketing Recoded ft. Pepperfry’s Kashyap Vadapalli
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.
Marketing Recoded Ft. Spotify India’s Neha Ahuja
Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.