How from Jennifer Lopez, Ben Affleck, Ben Stiller, Steve Martin to cuddly animals made Super Bowl 2023 commercials unskippable.
Tag: brand marketing
In conversation with Fire-Boltt’s CEO Arnav Kishore
Arnav Kishore, CEO and co-founder of Fire-Boltt talks about the brand’s expansion plans, the outlook for the year, and more.
Publicis Business bags creative mandate for agri-tech startup Ninjacart
Ninjacart is India’s leading agri-platform, which leverages technology and data to organise the agri commerce ecosystem.
Piaggio Group speeds up its India growth plan
Diego Graffi, CMD, Piaggio Vehicles, and Davide Zanolini, (add designation) Piaggio Group talk about the company’s 25 years journey in India and outlook.
Mast & Meh: Solana, Coca-Cola, DhanHQ, HDFC Life, Aditya Birla Capital
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Indians are looking for value offers online as inflation rises, study
The study results reveal that the shoppers prioritize cost savings while also seeking out products of high quality.
Valentine’s Day: Consumers think it is just another commercial ruse. Here’s why
Majority of urban settlers around the world believe that Valentine’s day is nothing but a commercial occasion rather than a proper celebration, as per the 2023 YouGov survey
Ask ChatGPT, how to build great brands from buzzy innovations
Hold on. You don’t need a chatbot for it. We have it covered for you. In this week’s Simply Speaking, understand why savvy marketing is perhaps even more important than game-changing innovations.
Explained | How removal of the Rs 10,000 TDS threshold will impact online gaming
Some industry experts feel the move may discourage casual gamers, who comprise the majority of the real money gaming constituency, as they would now have to pay taxes on winnings of less than Rs 10,000.
The Indian beer market is distinctive due to the preference for strong beers: BrewDog
BrewDog CEO James Watt talks about craft beer, the company’s India expansion plans, and challenging the commodity beer market.