Tag: brand marketing

MIB issues clarification; 26 percent FDI limit does not apply to OTT platforms streaming digital feed of TV news channels

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

MIB clarified “that when an OTT platform is hosting digital feed of a TV news channel granted permission under the extant Uplinking & Downlinking Guidelines, only as a medium and makes it available to its subscribers/users, such a OTT platform is not covered under the 26% FDI rule.”

P&G India’s brand Whisper goes beyond advertising to talk about periods

Started in 2020, #KeepGirlsInSchool is an extension of what Whisper has been doing for the last three decades at the ground level through menstrual education in schools. (Image - A still from the brand's new ad film)

The feminine care brand has unveiled a new thought-provoking film titled ‘The Missing Chapter’ as part of the fourth edition of its #KeepGirlsInSchool (KGIS) movement. Here’s what went behind the making of the campaign.

We see our role in the (meats) category as Amul’s role in the milk category: Santosh Hegde, Licious

The ad features The Great Khali in a foodie avatar.

The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Innovation and technological transformation will be the name of the game. Utilizing technology in the right way to focus on customer delight will be the key to success.

Lenskart’s Peyush Bansal on the campaign featuring Karan Johar & celebrity entrepreneurship

I'm not a celebrity entrepreneur and I don't have aspirations to be one. Therefore, initially I was hesitant. They tried to convince me to be a part of the ad and after consulting a friend – the director of Shark Tank, I considered the risks and decided to do it. I saw the film for the first time when I was on vacation in New York with my family. I was sitting with a few people, and I played the ad. Everyone there unanimously rated me 11 out of 10. So then I thought ‘okay we can air this now’.

Peyush Bansal, co-founder and CEO, Lenskart talks about why he doesn’t consider himself a celebrity founder/entrepreneur and how the brief to the creative agency was never to cast him in the ads alongside Karan Johar.

Clutter Breakers: Coca-Cola’s new ad campaign turns fantasy into reality

The ad campaign by Coca-Cola titled ‘Masterpiece’ is truly named aptly. Viewers get to see a different side of the brand's storytelling. Contrary to what they are already used to seeing, where a bottle of Coke would appear in the middle of the story, this time the bottle of Coke is the story.

In Coca-Cola’s recent ad, paintings from the likes of Warhol, Vermeer and Van Gogh among others literally come to life though animation and VFX.

Spikes Asia 2023: Leo Burnett India becomes agency of the year

Leo Burnett India won two Grand Prix at the festival. The wins were for P&G’s Whisper's 'The Missing Chapter' and Mondelez’s Oreo's '#BringBack2011' campaigns. Along with this, the agency also bagged one Glass, two Gold, three Silver and five Bronze Spikes. (Still from The Missing Chapter | Keep Girls In School ad)

Leo Burnett won two Grand Prix, for P&G’s Whisper and Mondelez’s Oreo campaigns. Along with one Glass, two Gold, three Silver and five Bronze Spikes.