Tag: brand marketing

HMD Global’s Sanmeet Singh Kochhar and Adam Ferguson on reviving Nokia for the consumer of today

Sanmeet Singh Kochhar, Vice President - India & MENA at HMD Global and Adam Ferguson, Global Head of Proposition, Partner and Product Marketing at HMD Global

In an exclusive conversation with Storyboard18’s Shibani Gharat, Sanmeet Singh Kochhar, vice president – India & MENA at HMD Global and Adam Ferguson, global head of proposition, partner and product marketing at HMD Global, speak on the love for Nokia brands, its durability, sustainability and long battery lives.

Plagiarism charges, credit hogging in adland sour social media timelines

Ad spats in adland continue. From plagiarism to credit hogging, agencies and brands battle it out on social media. (Representative image by Etienne Girardet via Unsplash)

Adland is no stranger to plagiarism and credit hogging. Recently, Ajay Shukla, ECD, Dentsu Creative has been accused of plagiarism by a former colleague, Diwesh Dishu for an idea that was conceptualised by him at his previous agency Publicis

#ShareThe Spotlight: Leap Club’s Ragini Das on making money and an impact, and leaders to spotlight

Ragini Das nominated Lulu Raghavan, MD at Landor & Fitch, Andrea Stone, Leadership Coach and Suchita Salwan, Founder LBB for their leadership qualities, smartness and kindness. (Top to bottom: Lulu Raghavan, Andrea Stone and Suchita Salwan)

Ragini Das joins the ‘Share The Spotlight’ movement to talk about her journey, making an impact, making money and empowering others.

How are product folks, marketers and designers using ChatGPT in India?

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

Given that it’s easy to use, ad-free, not SEO-driven and gives precise answers to queries, initial predictions were that it will replace search engines. In response, search engine giants announced that they will integrate chatbots into their search experience. Google launched its own AI chatbot named BARD. Earlier this week, OpenAI released GPT-4, a new version of the underlying AI technology that powers its viral chatbot.

72 percent Indians love to snack when feeling happy: Godrej report

Another aspect that came up in The India Snacking Report by Godrej Yummiez was the food-mood connection in both genders, revealing that 74 percent women and 70 percent men snack more when they are happy. (Representative image by Mae Mu via Unsplash)

Delhi tops list of cities who snack more when they are happy. Chennai and Hyderabad ranks second amongst cities who snack more when they are happy. 66 percent of people in Bengaluru snack more when they are happy

Bite-sized gaming content goes big in India: Brands take notice of growing trend

Brands such as H&M, Pepsi and HP India are recognizing the potential of collaborating with gaming influencers to tap into the booming market and reach their target audiences. (Images via Instagram - @scoutop, @ig_mortal, @soul_regaltos, @payalgamingg)

India’s gaming industry has seen a massive surge in popularity, leading to a growth in bite-sized content.

Nothing’s Carl Pei: India is an important market for Nothing

India is the largest smartphone market in the world. Speaking on his assessment of it, Nothing's founder and chief executive officer Carl Pei is quick to add that he is very bullish on India and its economy. He says, “This year, it is going to grow by six percent. Large parts of the world are going to fall into recession. India’s population is very young. So, they can contribute to building the country and the economy.”

Nothing’s founder and chief executive officer, Carl Pei discussed the challenges of coming up with two brands in a rapidly evolving market, what it takes to build them, and how important is India as a market for Nothing.