Samarpita Samaddar shares the spotlight with Menaka Rodriguez from India Foundation for the Arts and talks about following her passion through her work and recalls the myriad of challenges she faced while working in the film industry.
Tag: brand marketing
#ShareTheSpotlight: ‘There is no harm in being a vulnerable leader. It’s a sign of strength,’ says Mindpeers’ Kanika Agarwal
Mental health is not a once-a-year trend. Mindpeers founder Kanika Agarwal talks about being a vulnerable and empathetic leader and shares the spotlight with CashKaro’s Swati Bhargava.
For a believer no proof is necessary, for a non-believer no proof is enough: ITC’s Sameer Satpathy
In an interview with Storyboard18’s editor Delshad Irani, Sameer Satpathy, CEO – personal care, ITC, talks about building brands with a purpose.
Rajasthan Royals announces Luminous Power Technologies as IPL 2023’s Title Sponsor
Luminous Power Technologies, the power and solar solutions brand will feature on the front of Rajasthan Royals’ official playing kit.
Tata Motors’ Shubhranshu Singh on innovation, digital and marketing commercial vehicles in India
Shubhranshu Singh, vice president – marketing domestic and IB, Tata Motors talks about the challenges and opportunities of marketing commercial vehicles in India and more.
Marketing Mocktail: The purpose of Brand Purpose explained!
The biggest trend of the past decade – Purpose. But what does it really mean? Here’s the only primer you need on Purpose and how to wield it in marketing and brand building.
Simply Speaking: Buy or Bye Bye?
The tug of war between perceived risk and perceived value.
“Note” able advertising: Iconic ads of yore that said it with music
For brands like Titan and Garden Vareli, music became the thread which helped them forge a relationship with the audience. The role of music, which is to influence emotion and drive brand associations and consumption stands universal. Further, it awakens a nostalgic factor or remembrance for the brand, whenever the tune played in advertisements.
Smriti Mandhana, Mithali Raj knock it out of the park; the duo score high on popularity, likeability: Hansa Research
Smriti Mandhana and Mithali Raj are currently the most likeable and popular female sports personalities in the nation surpassing some of the popular and young male cricketers such as Ishan Kishan, Rishabh Pant and Prithvi Shaw. Storyboard18 brings to you highlights from the Brand Endorser Report by Hansa Research.
JioCinema rolls out IPL 2023 interactive campaign in 11 languages
The campaign promotes the free streaming of the tournament on JioCinema and highlights its unique features such as multi-cam viewing, key moments among others.