Tag: brand marketing

Civil services, tech most desired professions among men during matchmaking: Shaadi.com

Contrary to popular narratives, age hits men harder in matchmaking and men after the age of 34-35 yrs find it hard to find matches. There are over 6,500 active members on Shaadi.com, who are aged over 60 years and are keen to give love a second chance. In fact, the oldest members on Shaadi.com are 79 years (male) and 72 years (female). (Representative Image: Rinck Content Studio via Unsplash)

Jobs in civil services and tech are most desired among men, while aviation professionals and architects are most desired among women.

Tata Motors signs an MOU with Uber for EVs, strengthens market position in the fleet segment

Tata Motors is leading the e-mobility wave in India with over 50,000 Tata EVs rolled out from the plant to date in the personal and fleet segment. Furthermore, Uber has committed to 100 percent of rides taking place in zero-emission vehicles, on public transit, or with micro-mobility by 2040.

Tata Motors will deliver 25,000 EVs to induct into Uber India’s Premium Category service, further strengthening its place in the fleet segment.

Is India ready for Meta Verified?

The initiative will empower users to unlock the full potential of smart wearables and democratize convenient financial solutions, enabling users to stay ahead of the curve and enjoy the benefits of the future of payments.(Representative image by ilgmyzin via Unsplash)

Here’s a look at the potential impact of Meta’s verification subscription in India

Lux Cozi shatters norms with actress Jacqueline Fernandez as ambassador in men’s innerwear campaign

The ad, which features Fernandez in a lead role, is already generating a buzz online, with many praising the brand for its fresh take on men's innerwear advertising. It remains to be seen whether the gamble will pay off, but the brand's willingness to take risks and push boundaries is sure to make waves in the industry.

Lux Cozi’s new TVC campaign ‘Yeh nahi toh kuch nahi’ breaks the mould.

Junglee Rummy onboards Ajay Devgn as brand ambassador

The campaign shows how Ajay Devgn puts his seal of approval on the measures taken by the rummy platform to ensure the best and safest rummy experience for all players.

Junglee Games launches new campaign ‘Rummy bole toh Junglee Rummy’ with their new ambassador. The campaign highlights the company’s commitment to trust and player safety.

MAC Cosmetics’ Karen Thompson on the brand’s India plans

MAC Cosmetics is also adopting technology to offer its consumers unique buying experiences. The service called ‘Skin Artistry’ will be provided in stores where people will be able to experience the products and physically see how their skin would look when the product is applied. (Still from the video)

MAC Cosmetics’ Karen Thompson talks about the company’s new skincare brand Hyper Real, key trends in the beauty industry, and more.

Hindustan Unilever exits atta and salt biz; sells Annapurna and Captain Cook

The deal envisages the transfer of trademarks, copyrights and other intellectual properties associated with India and several other geographies. The transaction is subject to customary closing conditions, and HUL will continue to manage the business until the completion of the transaction. (Representative Image: Robert Linder via Unsplash)

Hindustan Unilever’s atta and salt business will be sold to Singapore-headquartered company Reactivate Brands International’s subsidiaries Uma Global Foods, and Uma Consumer Products.

Saffola is now a Rs 2,000 crore plus brand

The multinational consumer goods company, which owns brands like Parachute, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon etc, plans to add more options in the food segment. (Still from Saffola Masala Oats | Mazedaar Khaao Jee Bhar Ke ad)

Saugata Gupta, managing director and chief executive officer of Marico in a PTI report said that he sees a gradual recovery for FMCG companies when the demand in rural markets will pick up.

Zoo Media adds The Starter Labs to its network

It's All About the Customer Experience: Remember, the customer is king (or queen!). They expect consistency – the same brand story, product information, and stellar customer service, no matter where they interact with you (Representative Image: Olav Ahrens Røtne via Unsplash)

The strategic acquisition is expected to strengthen Zoo Media’s D2C capabilities amongst consumer brands in India. This is also aligned with Zoo Media’s accelerated global growth strategy, set to be announced later this year.