D2C brands lead the way in AI adoption in marketing: Kantar’s Soumya Mohanty

According to Mohanty, it is important to remember that AI is a powerful but imperfect tool. While Link AI is excellent for testing campaigns it shouldn't replace all consumer research.

According to Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, marketing revolves around understanding consumer behaviour, which is a strength of human marketers and it is crucial to ensure algorithms are designed correctly and deliver accurate insights.

9 in 10 internet users in India are already using AI in some form or the other: Kantar

As per Kantar reports, while AI technologies are touching most internet users of India today, their usage is expectedly higher among the youth (19–24-year-olds) at 92 percent and interestingly, also at a high 81 percent for the older (45+ year old) age bracket.

A recent Kantar report highlights how 15 percent consumers enhanced their user experience through virtual assistants across platforms, in 2023.

CCI calls for proposals for launching Market Study on AI and Competition in India

As per Kantar reports, while AI technologies are touching most internet users of India today, their usage is expectedly higher among the youth (19–24-year-olds) at 92 percent and interestingly, also at a high 81 percent for the older (45+ year old) age bracket.

The Competition Commission of India (CCI) has invited proposals for launching Market Study on Artificial Intelligence and Competition in India, as AI-tech advances in all fields. The last date for submission of proposals is June 3, 2024.

Generative AI spending to reach $26 billion by 2027: Report

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

The software and information services industry stands as the second-largest adopter of GenAI, embracing its versatility across sectors such as marketing, data analytics, and software development.

What if your next beauty secret is powered by AI?

The study has identified GenZ and young millennials along with customers in non-metro cities as the audiences spearheading beauty consumption and growth. (Image via Moneycontrol)

Bharath Venkatesh, Associate Director Marketing, Flyfish writes that AI-powered search capabilities understand context beyond keywords, enhance product discovery, and guide customers to find the products they love.

Government considers new AI legislation to safeguard news publishers’ rights

Publishers across board and the Digital News Publishers Association (DNPA) has been in constant dialogue with the Ministry of Electronics and Information Technology to push for introducing changes in the amendment to existing IT rules. (Image source: Moneycontrol)

Union Minister Ashwini Vaishnav proposes balanced approach for security and equity in AI legislation, consultations are underway.