Tag: Artificial Intelligence

75 percent people use AI at work: Report

High performers in India fully personalize across an average of 6.0 channels, compared with others who fully personalized across 5.0. (Representational image via Unsplash)

Despite fears of job loss, leaders report a talent shortage for key roles. And as more employees eye a career move, managers say AI aptitude could rival experience.

How can AI shape the sports tech industry?

Mustafa Ghouse, Founder and General Partner of Centre Court Capital, Megha Gambhir, CEO and Co-Founder, Stupa Sports Analytics and Sudeep Kulkarni, Founder and CEO Game Theory

Despite its global popularity, the sports industry historically lagged behind in
adopting technology, but now with the integration of technology and artificial intelligence (AI), the sports tech industry is progressing.

D2C brands lead the way in AI adoption in marketing: Kantar’s Soumya Mohanty

According to Mohanty, it is important to remember that AI is a powerful but imperfect tool. While Link AI is excellent for testing campaigns it shouldn't replace all consumer research.

According to Soumya Mohanty, Managing Director and Chief Client Officer- South Asia, Insights Division, Kantar, marketing revolves around understanding consumer behaviour, which is a strength of human marketers and it is crucial to ensure algorithms are designed correctly and deliver accurate insights.

9 in 10 internet users in India are already using AI in some form or the other: Kantar

As per Kantar reports, while AI technologies are touching most internet users of India today, their usage is expectedly higher among the youth (19–24-year-olds) at 92 percent and interestingly, also at a high 81 percent for the older (45+ year old) age bracket.

A recent Kantar report highlights how 15 percent consumers enhanced their user experience through virtual assistants across platforms, in 2023.

CCI calls for proposals for launching Market Study on AI and Competition in India

As per Kantar reports, while AI technologies are touching most internet users of India today, their usage is expectedly higher among the youth (19–24-year-olds) at 92 percent and interestingly, also at a high 81 percent for the older (45+ year old) age bracket.

The Competition Commission of India (CCI) has invited proposals for launching Market Study on Artificial Intelligence and Competition in India, as AI-tech advances in all fields. The last date for submission of proposals is June 3, 2024.

Generative AI spending to reach $26 billion by 2027: Report

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

The software and information services industry stands as the second-largest adopter of GenAI, embracing its versatility across sectors such as marketing, data analytics, and software development.